Press Release
COMEDIC SCRIPT AND NEW GAME ENGINE MARK RELEASE OF KUMA REALITY GAMES’ DINOHUNTERS

First Episode in Advergaming Series is Free to Consumers, Courtesy of Schick Sponsorship

New York (April 24, 2006) – Kuma Reality Games, the leaders in episodic, television-like video games, introduces the release of its first episode of DinoHunters, a free, online first-person shooter propelled by comical in-game scripting and a massive upgrade in game technology.  
 
With a script penned by former Maxim Magazine editor-in-chief Keith Blanchard, DinoHunters involves the wanton and bloody destruction of dinosaurs for a fictional sports broadcast style-hunting show. This wild action comedy stars three dysfunctional celebrities, a sexy TV producer, a one-of-a-kind time-travel premise and numerous mean-spirited, hungry, yet soon-to-be extinct giant reptiles.  Hilarious scripted sequences bring a televised sit com-style flavor to the game, which is developed on Source – the same engine Valve created to power Half-Life 2.
 
“DinoHunters is an innovative online gaming series that combines intense first-person shooter action with the comedic storytelling sense of a first-rate television show,” says Keith Halper, CEO of Kuma Reality Games.  
 
The first in a series of new retail-quality “advergaming” titles from Kuma, DinoHunters is offered to consumers for free, using advertising to pay the cost of development and distribution. The first episode of DinoHunters is sponsored by Schick, for which Kuma developed an advergame campaign for the Schick® Quattro® razor.
 
“Kuma’s ability to marry quality gameplay with engaging storylines, while maintaining focus on the brand’s communication objectives enabled us to make it a centerpiece of the Schick Quattro campaign strategy,“ said Alex Kakoyiannis whose company Navigame worked with Carat Fusion to develop Schick’s overall integrated game strategy.  “Kuma’s episodic model also allows the brand to continue its relationship with gamers for an indefinite amount of time, which cannot be achieved with other advergames because they are not created with a serial approach.”
  
Future episodes of DinoHunters are scheduled to premiere on the fictional Total Hunting Channel each month and are available for download at www.thedinohunters.com.

About Kuma
TV for a generation raised on interactive games

KUMA, LLC. is the industry leader in the new market for Episodic Video Games – rich, 3D, immersive game experiences delivered to PCs and consoles in monthly episodes. Episodic games are the game industry’s analog for broadcast television. Using their pioneering methodology and technology, Kuma develops and delivers games with unprecedented speed, making game episodes that can reflect just-released TV shows or films, real world events, or present standalone ‘appointment gaming’ experiences. These thoroughly unique user experiences present powerful advertiser opportunities with unique audience characteristics. Kuma Reality Games, headquartered in New York, New York, is a privately held company.  For more information on Kuma, visit www.kumarealitygames.com.