Press Release
Beautiful Music Never Sounded so Deadly 

Tartan Asia Extreme’s Cello in Stores July 25th

“Chilling and…bloody.”
-Asian Cult Cinema Magazine

“Great acting…slick directing.”
-Evil Dread

LOS ANGELES — Mar. 10, 2006 — For Immediate Release — Music video director Lee Woo-Chul makes his feature film debut with Cello, an unforgettable tale of mystery, horror and suspense coupled with a haunting and eerie soundtrack, playing onto video shelves July 25th in stores across the nation from Tartan Asia Extreme©.

Mi-ju (Sung Hyun-Ah) is a brilliant cellist who craves peace and stability after surviving a car crash which killed her best friend. Haunted by terrifying memories of the accident, she decides to forgo a professional career in music in favor of teaching college students and her daughter how to play. Her life is beginning to find some normalcy until one of her students attacks her. She then begins to notice her sister in-law’s dangerous obsession with her fiancée. Further, her new housekeeper is scaring her to death. Tying all of these events together is the very ominous music coming from her daughter’s cello.

Shot in 40 days, Lee Woo-chul’s made his directorial debut with Cello. He has previously directed music videos and was the visual supervisor for Tartan’s April 18th DVD release Natural City.

Korean, with English and Spanish subtitles, Cello is presented in anamorphic widescreen, Dolby Digital 5.1 Surround Sound and DTS Surround Sound 5.1.  Special DVD features are TBD, but include deleted scenes, original theatrical trailer; and trailers of Tartan Asia Extreme’s upcoming releases.

All releases on the Asia Extreme© label are supported by broad-based and multi-faceted consumer advertising campaigns; a comprehensive online viral marketing campaign; and a public relations push to English-, Spanish- and Asian-language media. 

Tartan Video’s Asia Extreme© is a premiere collection of stylish international cinema from the proven Asian horror genre which shocks, scares and astonishes in equal measure.  In the U.K., Tartan has sold over $50 million of Asian product making it Britain’s leading independent film genre.

Hamish McAlpine, the founder and owner of Tartan Films, who are celebrating twenty one years of distributing films in the UK, launched Tartan USA in 2004 with an eclectic and controversial slate of films from established auteurs and up-and-coming filmmakers.  Recent Tartan film releases include 2004 Cannes Grand Jury Prize Winner OLDBOY, the sincerely creepy A TALE OF TWO SISTERS, Michael Winterbottom’s 9 SONGS and Takashi Shimizu’s MAREBITO. Upcoming releases include the critically-acclaimed Romanian Oscar entry THE DEATH OF MR LAZARESCU and the final film in Park Chanwook’s “ Vengeance Trilogy”. LADY VENGEANCE. For more information, visit www.TartanVideoUSA.com