PLAYTIME NEVER ENDS AS MAJESCO ENTERTAINMENT'S TOY SHOP FOR NINTENDO DS™ SHIPS TO RETAIL OUTLETS NATIONWIDE

EDISON, N.J., April 29, 2008 - Go toy crazy on Nintendo DS™! Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, today announced it has shipped Toy Shop to retail outlets nationwide. Developed by GAMEINVEST, Toy Shop encourages entrepreneurship and creativity by challenging players to run a successful business that creates and sells inherently fun products that everyone loves-TOYS!

"Toy Shop offers a unique twist on the traditional business sim by combining toy production, sales and an original storyline," said Gui Karyo, Executive Vice President of Operations, Majesco. "An in-depth sim experience, Toy Shop will resonate with DS owners looking for high quality entertainment at a great value."

In Toy Shop, players can choose their style of play-whether it's assuming full control of all aspects of the family toy business or just making toys to sell in the store. As the business grows, seasonal holidays will attract new customers and let players unlock additional store locations. Players use the stylus to make toys, adjust prices, manage merchandising and review customer habits that affect buying patterns. Shop owners can create more than 30 toys for the store, including teddy bears, action figures and board games, and a tutorial helps future entrepreneurs learn the ropes of the business. Additional RPG elements require players to get out of the shop and mingle with the community to discover what toys are in high demand and earn new toy designs to attract more customers.

Toy Shop is rated E for Everyone, and is now available for a suggested retail price of $19.99.
For additional information, please visit www.melandmark.com and www.majescoentertainment.com.

About Majesco Entertainment Company
Majesco Entertainment Company is a provider of video games for the mass market. Building on 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on leading console and portable systems. Product highlights include Nancy Drew™, Cooking Mama™ and Zoo Hospital™ for Nintendo DS™ and Cooking Mama: Cook Off for Wii™. The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More information about Majesco can be found online at www.majescoentertainment.com.

About GAMEINVEST
Based in Portugal, GAMEINVEST is an investor, developer and publisher dedicated to creating interactive entertainment for everyone. Founded on the principle that games have popular reach across all age groups, GAMEINVEST is focused on producing original titles that engage wide-spread international markets and all types of players. Currently supported by €3MM in private investment funding, GAMEINVEST is a forward-looking company poised to expand the audience and acceptance of the interactive entertainment medium as both an art form, and a leisure activity. With more than a dozen games in production for a variety of market segments, the company is pioneering new ways for games to become popular, mainstream entertainment for all. For more information please visit: www.gameinvest.net.

Safe Harbor
Certain statements contained herein are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may be identified by reference to a future period(s) or by the use of forward-looking terminology, such as "may," "will," "intend," "should," "expect," "anticipate," "estimate" or "continue" or the negatives thereof or other comparable terminology. The Company's actual results could differ materially from those anticipated in such forward-looking statements due to a variety of factors. These factors include but are not limited to, the demand for our products; our ability to complete and release our products in a timely fashion; competitive factors in the businesses in which we compete; continued consumer acceptance of our products and the gaming platforms on which our products operate; fulfillment of orders preliminarily made by customers; adverse changes in the securities markets and the availability of and costs associated with sources of liquidity. The Company does not undertake, and specifically disclaims any obligation, to release publicly the results of any revisions that may be made to any forward-looking statements to reflect the occurrence of anticipated or unanticipated events or circumstances after the date of such statements.

Use this paragraph to dig a bit deeper. Tell your audience what you want them to know about your company/product/service.