GUITAR HERO® III: LEGENDS OF ROCK CHARITY CHALLENGE TO BENEFIT STARLIGHT STARBRIGHT CHILDREN’S FOUNDATION

Highest Scoring Rockers Win An All-Expense Paid Trip To Southern California For Tour Of Neversoft’s Studio

SANTA MONICA – April 30, 2008 – Rock out for a good cause! Activision, Inc. (Nasdaq: ATVI) has partnered with the Starlight Starbright Children’s Foundation to host a Guitar Hero® III: Legends of Rock charity challenge benefiting seriously ill children and their families.

Now open for registration at www.GuitarHero.com, fans will compete to get the highest score possible playing Monster’s “Matchbook Romance” during the Guitar Hero III: Legends of Rock challenge. Activision will donate up to $55,000 to the Starlight Starbright Children’s Foundation by donating up to $1 for each participant who registers to play in the event, and $100 for every 1,000 points scored by the challenge’s highest individual score. The funds will go directly to Starlight’s programs, helping seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities.

During the same time period, Activision is also sponsoring a second, private Guitar Hero III: Legends of Rock challenge, specifically for the seriously ill teenagers and their siblings that are a part of Starlight’s Starbright World online community. The highest-scoring rocker from the Guitar Hero community and the highest-scoring rocker from the Starbright World community, at the close of the competition will receive an all-expense paid trip for two to Southern California and a tour of Neversoft Entertainment – the developers of Guitar Hero III: Legends of Rock.

All Guitar Hero fans interested in participating should visit www.guitarhero.com before 7:59 PM (EDT) on May 2nd, 2008 to sign-up. Both competitions kick-off at 8:00 PM (EDT) on May 2nd, 2008 and will conclude at 7:59 PM (EDT) on May 5th, 2008.

For additional details on the event, prizing or rules, please visit www.guitarhero.com. For additional information about Starlight’s online social network for seriously ill teens and siblings, visit www.starbrightworld.org.

Guitar Hero III: Legends of Rock offers the ultimate rock experience with new wireless guitars, freshly added content and features including a multiplayer action-inspired battle mode, grueling boss battles, a host of exclusive unlockable content and visually stunning rock venues. Expanded online multiplayer modes allow axe-shredders worldwide to compete head-to-head for true rock status as they riff through a star-studded soundtrack including master tracks by legendary artists such as Aerosmith, Guns 'N' Roses, The Rolling Stones, Beastie Boys, Rage Against the Machine and Pearl Jam, as well as original songs by guitar icons Slash and Tom Morello. Guitar Hero III: Legends of Rock is now available and is rated "T" for Teen by the ESRB. For more information visit www.guitarhero.com.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

About Starlight Starbright Children’s Foundation

When a child or teenager has a serious medical condition, everyone in the family is affected. For 25 years, Starlight Starbright Children’s Foundation™ has dedicated itself to helping seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities. Starlight’s programs have been proven to distract children from their pain, help them better understand and manage their illnesses, and connect families facing similar challenges so that no one feels alone. Through a network of offices, Starlight provides ongoing support to children, parents and siblings in all U.S. states and Canadian provinces with an array of outpatient, hospital-based and Web offerings. Programs are also delivered internationally through affiliates in Australia, Japan and the United Kingdom. To learn more visit www.starlight.org.

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Guitar Hero® III: Legends of Rock © 2007 Activision Publishing, Inc. Guitar Hero and Activision are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners. All rights reserved.