MIDWAY SOARS
INTO STORES
WITH THE
RELEASE OF
NBA BALLERS®:
CHOSEN ONE™
Orlando
Magic
Superstar
Dwight
Howard
Shines As
Cover
Athlete
CHICAGO -
April 21,
2008 –
Midway Games
Inc. (NYSE:
MWY), a
leading
interactive
entertainment
software
publisher
and
developer,
today
announced
that NBA
Ballers®:
Chosen One™
has shipped
for the
Xbox®360
videogame
and
entertainment
system and
the
PlayStation®3
computer
entertainment
system. With
fast-paced
gameplay and
state-of-the-art
player
likenesses,
Chosen One
delivers
classic
Midway
arcade-style
hoops
action. NBA
Ballers:
Chosen One
is scheduled
to be
available at
a U.S.
suggested
retail price
of $59.99
"With Dwight
Howard as
cover
athlete, NBA
Ballers:
Chosen One
brings the
franchise
back to its
basketball
roots with
fantastic
gameplay and
true, next
generation
graphics,"
said Mona
Hamilton,
vice
president of
marketing,
Midway
Amusement
Games, LLC.
"We
definitely
wanted to
listen to
our NBA
Ballers fan
base and
focus on the
gameplay
elements
that were
considered
most
desirable to
them. As a
result, we
feel as if
Chosen One
delivers the
best
over-the-top
basketball
gaming
experience
available."
Dwight
Howard of
the Orlando
Magic and Al
Horford of
the Atlanta
Hawks are
featured on
the
packaging
for NBA
Ballers:
Chosen One.
Howard has
established
himself as
one of the
NBA's elite
big men,
enjoyed a
breakout
season
averaging
20.7 points
and 14.2
rebounds per
game. Voted
by fans as
the starting
center on
the Eastern
Conference
2008
All-Stars,
Dwight wowed
the nation
by winning
the Sprite
Slam Dunk
contest with
some of the
most
innovative
dunks ever
seen during
an NBA
All-Star
Weekend.
Atlanta
rookie, Al
Horford, who
plays a key
role in the
game's
single
player story
mode, is
enjoying a
fantastic
rookie
season in
the NBA. The
"double-double
machine" has
been named
the NBA
Rookie of
the Month
twice and is
in the
running for
the NBA
Rookie of
the Year
Award.
In addition
to its
superstar
NBA talent,
Midway has
also
employed the
talents of
two music
industry
heavyweights
to score the
game's
soundtrack
and to
announce the
game's
play-by-play.
Chuck D, the
famed front
man and
founder of
Public
Enemy,
serves as
announcer
and
studio-host
for Chosen
One, and
provides
play-by-play
commentary
throughout
the game.
Just Blaze,
who has
produced
tracks for
best-selling
artists such
as Jay-Z,
Usher, Kanye
West, Busta
Rhymes, T.I.
and many
more,
produced the
entire
instrumental
score for
NBA Ballers:
Chosen One.
NBA Ballers:
Chosen One
Marketing
Highlights:
National
television
advertising
campaign on
multiple
mainstream
broadcast
and cable
networks,
including
ABC, BET,
ESPN, ESPN2,
NBATV, TNT,
and WGN
Large
presence at
this year's
2008 NBA
All-Star
Weekend in
New Orleans,
including a
full-court
basketball
activity
area and
game arcade
at Jam
Session, as
well as
partnering
with the NBA
to build a
new
basketball
court at a
Katrina-damaged,
New Orleans
elementary
school
Aggressive
online
campaign
with
top-tier
enthusiast
and
mainstream
consumer
sites
including
NBA.com,
Facebook.com,
IGN.com, and
Yahoo.com
Print
advertising
campaign
across
multiple
major video
game and
consumer
publications
including
Game
Informer,
PlayStation
Official
Magazine,
Official
Xbox
Magazine, SI
for Kids,
XXL and Dime
Aggressive
pre-sell /
launch
programs
across all
national
retailers
Dedicated
web presence
at
www.nbaballers.com,
the official
website of
NBA Ballers:
Chosen One
About NBA
Ballers:
Chosen One
NBA Ballers:
Chosen One
is a unique
fantasy
basketball
entertainment
experience
featuring
one-on-one
and
two-on-two
action with
the NBA's
elite
players.
More than 65
of the NBA's
top
superstar
athletes
come to life
as the NBA
Ballers
franchise
continues
its legacy
as the
graphical
leader in
the sports
videogame
industry.
NBA Ballers:
Chosen One
will put
players
up-close and
into the
action with
new "action
movie" style
game cameras
that
highlight
every move.
Create-a-Baller
and take on
the
challenge of
the epic
"Chosen One
Tournament",
brought to
you live
from the
most exotic
courts
around the
world. As
you progress
through the
game, earn
the right to
use an NBA
star's "Shut
'Em Down"
Super Move
or take your
Baller
online to
test your
playing
skills
against
others.
For the
latest game
information,
screenshots
and more,
please click
on to
www.nbaballers.com.
About Midway
Midway Games
Inc. (NYSE:MWY),
headquartered
in Chicago,
Illinois,
with offices
throughout
the world,
is a leading
developer
and
publisher of
interactive
entertainment
software for
major
videogame
systems and
personal
computers.
More
information
about Midway
and its
products can
be found at
www.midway.com.
The NBA and
individual
NBA member
team
identifications
used on or
in this
product are
trademarks,
copyrighted
designs and
other forms
of
intellectual
property of
NBA
Properties,
Inc. and the
respective
NBA member
teams and
may not be
used in
whole or in
part,
without the
prior
written
consent of
NBA
Properties,
Inc. © 2008
NBA
Properties,
Inc. All
rights
reserved.
Distributed
under
license by
Midway Home
Entertainment
Inc.
"PlayStation"
and the "PS"
Family logo
are
registered
trademarks
of Sony
Computer
Entertainment
Inc. Xbox is
a registered
trademark of
Microsoft
Corporation
in the
United
States
and/or other
countries.
All other
trademarks
are the
property of
their
respective
companies.
Midway has
provided the
NBA.com,
NBAStore.com,
Facebook.com,
IGN.com and
Yahoo.com
links solely
as a
convenience
for you. The
information
on these
sites has
been
prepared by
third
parties and
Midway does
not monitor,
endorse or
accept
responsibility
for the
content on
non-Midway
sites.
This press
release
contains
"forward-looking
statements"
within the
meaning of
the Private
Securities
Litigation
Reform Act
of 1995
concerning
future
business
conditions
and the
outlook for
Midway Games
Inc. (the
"Company")
based on
currently
available
information
that
involves
risks and
uncertainties.
The
Company's
actual
results
could differ
materially
from those
anticipated
in the
forward-looking
statements
as a result
of these
risks and
uncertainties,
including,
without
limitation,
the
financial
strength of
the
interactive
entertainment
industry,
dependence
on new
product
introductions
and the
ability to
maintain the
scheduling
of such
introductions,
the current
console
platform
transition
and other
technological
changes,
dependence
on major
platform
manufacturers
and other
risks more
fully
described
under "Item
1. Business
- Risk
Factors" in
the
Company's
Annual
Report on
Form 10-K
for the year
ended
December 31,
2007, and in
more recent
filings made
by the
Company with
the
Securities
and Exchange
Commission.
Each
forward-looking
statement,
including,
without
limitation,
financial
guidance,
speaks only
as of the
date on
which it is
made, and
Midway
undertakes
no
obligation
to update
any
forward-looking
statement to
reflect
events or
circumstances
after the
date on
which it is
made or to
reflect the
occurrence
of
anticipated
or
unanticipated
events or
circumstances,
except as
required by
law.