Press Release
GENEON ANIME MUSIC UNLEASHES PARA PARA PHENOMENON IN UNITED STATES WITH CD RELEASE AND CONTEST AT OTAKON  
 

Contest winner to choreograph moves for next Para Para Max US Mix CD

LONG BEACH, CA, July 29, 2005 – Geneon Entertainment, distributor of DVD, UMD, and CD products for some of the most popular anime franchises in the United States, launches the hit dance craze, Para Para, with the debut of  a Para Para Max US Mix CD release and a key event at one of the largest U.S. anime conventions, Otakon 2005 (Aug 19-21) in Baltimore, MD.
 
Para Para is an infectious dance trend which began in the hottest dance clubs in Tokyo, Japan, and now Geneon brings the groove to the United States. A potent combination that fuses the fresh beat of techno and Euro-dance music with uptempo remixing of songs from popular anime shows, Para Para is unlike anything before. Pushing the forefront of dance and music to the next level, this eye-catching and ultra-cool dance style is poised to break out with the upcoming release of Para Para Max US Mix.
 
To celebrate the first CD volume release of Para Para Max US Mix on August 16, Geneon and Otakorp, Inc., the organizers of Otakon 2005, will host the first-ever Para Para Max Contest at the Baltimore Convention Center.  With Para Para prequalification rounds beginning 1:30 p.m.-3:30 p.m. on Friday, August 19, contestants will be selected to advance onto the next round, where they will learn dances from the CD and then perform for a panel of judges and a live audience at the Para Para Max Contest at 4 p.m. on Saturday, August 20.  Judges and audience reaction will determine the winner.  The Grand Prize winner will then have the opportunity to choreograph the dance steps for a song on the next Para Para Max US Mix CD release, and their steps will be printed in the CD booklet.
 
“Para Para is a part of the trendy dance culture in Asia,” says Nobu Yamamoto, Geneon’s Director of Business Development.  “With Geneon leading the way for the successful distribution of anime in North America, now is the perfect time to introduce this hip trend.”
 
For more information on Para Para Max Contest rules and the upcoming Para Para Max US Mix CD release, visit www.ParaParaMax.com <http://www.paraparamax.com/> , www.GeneonAnimeMusic.com or www.otakon.com.

About Geneon Entertainment:

Geneon Entertainment (USA) Inc. (www.geneonanimation.com) is one of the world's leading media and entertainment companies in the development, production, marketing and distribution of entertainment content, with offices in the U.S. and Japan.   Geneon currently sells to a variety of consumers, with home entertainment products in many categories and channels, such as animation, film, music, television programming, interactive media, and brand licensing and merchandising.   Headquartered in Long Beach, California, Geneon Entertainment’s parent company is Tokyo-based advertising giant Dentsu, Inc.

About Dentsu Inc.

Dentsu Inc., founded in 1901, is the largest advertising agency brand and the fifth largest marketing and communications organization in the world. Based in Tokyo, Dentsu offers national, multinational and global clients the most comprehensive range of advertising and marketing services through its unique "Total Communications Services" approach. Dentsu has pioneered and set global standards for integrated communications, which in latter years have been adopted by a number of major international networks. The group has more than 6,000 clients and 14,447 full-time employees in both Japan and in its offices overseas.  Consolidated revenues for fiscal term 03/04 were recorded at $16.1 billion. Dentsu is publicly traded on the Tokyo Stock Exchange.

About Otakorp, Inc.

Otakorp, Inc., is a 501 (c)(3) nonprofit corporation dedicated to the education of Asian popular culture and is best known as the organizers of Otakon, one of the largest, annual anime conventions in the United States.   Appearance of a movie or event at Otakon does not constitute an endorsement from Otakorp, Inc., which does not accept sponsorships, and does not endorse any products.   Otakon is a service mark of Otakorp, Inc.  To learn more about Otakon, please visit www.otakon.com <http://www.otakon.com/> . uptempo remixing of songs from popular anime shows, Para Para is unlike anything before. Pushing the forefront of dance and music to the next level, this eye-catching and ultra-cool dance style is poised to break out with the upcoming release of Para Para Max US Mix.
 
To celebrate the first CD volume release of Para Para Max US Mix on August 16, Geneon and Otakorp, Inc., the organizers of Otakon 2005, will host the first-ever Para Para Max Contest at the Baltimore Convention Center.  With Para Para prequalification rounds beginning 1:30 p.m.-3:30 p.m. on Friday, August 19, contestants will be selected to advance onto the next round, where they will learn dances from the CD and then perform for a panel of judges and a live audience at the Para Para Max Contest at 4 p.m. on Saturday, August 20.  Judges and audience reaction will determine the winner.  The Grand Prize winner will then have the opportunity to choreograph the dance steps for a song on the next Para Para Max US Mix CD release, and their steps will be printed in the CD booklet.
 
“Para Para is a part of the trendy dance culture in Asia,” says Nobu Yamamoto, Geneon’s Director of Business Development.  “With Geneon leading the way for the successful distribution of anime in North America, now is the perfect time to introduce this hip trend.”
 
For more information on Para Para Max Contest rules and the upcoming Para Para Max US Mix CD release, visit www.ParaParaMax.com <http://www.paraparamax.com/> , www.GeneonAnimeMusic.com or www.otakon.com.