ACTIVISION SETS STAGE FOR SNEAK PEEK OF CALL OF DUTY® 3
Gamers Report to Duty on GameSpy.com to Compete for an Opportunity To be the First to Play Highly-Anticipated Title Early
SANTA MONICA – Aug. 11, 2006 – Attention soldiers…Activision, Inc. (Nasdaq: ATVI) is looking for the best Call of Duty players nationwide to enlist for an opportunity to be the first consumers to play the eagerly-awaited Call of Duty® 3 before its fall release. From Aug. 11 to Aug. 17, gamers can log on to IGN Entertainment’s GameSpy site at http://arena.gamespy.com/cod3 and register for a chance to participate in bracket-style tournaments of Call of Duty® 2. Twenty-four finalists will pack their bags in early October and head to Call of Duty HQ in Santa Monica, Calif., home of Call of Duty 3 developer Treyarch, to go behind the scenes, meet the team and get an early peek at this year’s new title. Winners will also each receive a Best Buy™ Gift Card courtesy of Best Buy.
For complete registration information, along with rules and regulations, go to http://arena.gamespy.com/cod3.
“Call of Duty 2 ushered in the next-generation of gaming and continues to be a huge hit with fans this summer,” said Will Kassoy, senior vice president, global brand management, Activision, Inc. “We want to give Call of Duty fans the opportunity to experience the next installment of the brand before any other consumers in the world.”
Call of Duty 3 is scheduled for release this fall for the Xbox 360™ and Xbox® video game and entertainment systems from Microsoft, PlayStation®3 computer entertainment system and PlayStation®2 computer entertainment system and the upcoming Wii™ from Nintendo. The title is the follow up to Call of Duty 2, which was the No. 1 Xbox 360 launch title, and as of Aug. 7, remains the No. 1 played Xbox 360 multiplayer title on Xbox Live® online entertainment network based on a count of worldwide unique users (courtesy Microsoft). Call of Duty 3 features an epic and cinematic single player mode and multiplayer action for up to 24 players. The title is not yet rated by the ESRB.
About IGN Entertainment
IGN Entertainment, a unit of Fox Interactive Media, Inc., is a leading Internet media and services provider focused on the videogame and entertainment enthusiast markets. Collectively, IGN's properties reached more than 35 million unique users worldwide in the month of March 2006, according to Internet audience measurement firm comScore Media Metrix.* IGN's network of videogame-related properties (IGN.com, GameSpy, FilePlanet, TeamXbox, Direct2Drive and others), is the web's number one videogame information destination and attracts one of the largest concentrated audiences of young males on the Internet. IGN also owns and operates the popular movie-related website, Rotten Tomatoes and one of the leading male lifestyle websites, AskMen.com. In addition, IGN provides technology for online game play in videogames. IGN is headquartered in the San Francisco Bay Area, with offices throughout the U.S. and in Montreal.
About Activision
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.47 billion for the fiscal year ended March 31, 2006.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain, the Netherlands and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.
The statements made in this press release that are not historical facts are “forward-looking statements”. These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation and an informal SEC inquiry, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company’s financial results are described in our filings with the Securities and Exchange Commission, including the Company’s most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company’s assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
(c) 2006 Activision Publishing, Inc. Activision and Call of Duty are registered trademarks of Activision Publishing, Inc. All rights reserved.
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