“MADDENOLIDAY” DECLARED IN MADDEN, MISS. (POP. 74), TO CELEBRATE LAUNCH OF MADDEN NFL 07 ON XBOX 360

To Commemorate “Maddenoliday,” NFL Greats Jerry Rice, Marshall Faulk and Warren Moon Deliver Free Xbox 360s to All Madden Residents in Small-Town Celebration of Top-Selling EA SPORTS Title

WHAT: Microsoft and Electronic Arts will be joining forces to declare “Maddenoliday” in Madden, Mississippi (pop. 74), on August 22 to celebrate the launch of Madden NFL™ 07 on Xbox 360, the only next generation console available at the beginning of the 2006/07 football season for fans to experience the enhanced and exciting new features of the most popular sports game in the country.

As part of the celebration, NFL greats Jerry Rice, Warren Moon and Marshall Faulk will join the celebration in a small-town ceremony, with more than 1,000 children and parents from surrounding communities expected to be among the first in the country to play Madden NFL 07 on Xbox 360 kiosks.

WHO: The Madden NFL franchise has fast become a cultural phenomenon as the most popular selling sports game in the U.S. Millions of football fans each year, including pro footballers, eagerly wait for the latest version of the game to be released to gain their first taste of the upcoming season and get the closest in-game experience possible beyond actually playing in the NFL. The sheer popularity of the game has come to represent its yearly launch as the unofficial NFL season kick-off – hence the event in Madden.

WHEN: Event is on August 22, from 9:00 – 10 am (Central Time).

WHERE: Madden, MS