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Press Release

2K Announces Carnival Games™ for Nintendo's Wii™ Now Available

Wii exclusive title launches at Nintendo World premiere

New York, NY - August 28, 2007 - 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), announced today that Carnival Games™ is now available at major retailers throughout North America for a suggested retail price of $39.99 under its Global Star division. The game, developed exclusively for Nintendo's Wii™ by the Company's Cat Daddy Games studio, premiered Saturday, August 25th at the Rockefeller Center flagship location of the Nintendo World Store in New York City.

Carnival Games is designed for up to four players and features over 25 midway and boardwalk favorites, including Alley Ball, Clown Splash, Frog Leap, Shooting Gallery, Balloon Darts, Test Your Strength, Milk Can Throw, Ring Toss, Lucky Cups, Hoops, Day at the Races and the crowd-favorite Dunk Tank.

"When you play Carnival Games, your Wii Remote™ transforms from a sledgehammer to a frog-flinger, and everything in between," said Steve Lux, Vice President of Publishing for Global Star Software. "With ten ways to use the Wii Remote, the real world thrills of carnival-style amusements truly come to life... to win at Nerves of Steel, you're going to need them!"

To add to the carnival atmosphere, players can win over 250 virtual prizes - including animated disco aliens, giant stuffed animals and fuzzy dice - which can be upgraded as their gaming skills improve. Players can customize their in-game characters with items ranging from a Pirate's wardrobe to elephant shoes to Viking horns.

Carnival Games is rated "E" for Everyone and is featured in Nintendo in-store kiosks. The title is supported by a nationwide marketing campaign including print, online and television commercials on Nickelodeon, Cartoon Network, Discovery Kids and Toon Disney. Carnival Games is scheduled for release in Europe this fall.

For more information, visit www.globalstarsoftware.com/carnivalgames to view the game play trailer and official game site.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PlayStation® game console, PlayStation®2 and PLAYSTATION®3 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox® and Xbox 360™ video game and entertainment systems from Microsoft, Wii™, Nintendo GameCube™, Nintendo DS™ and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K and 2K Sports, and Global Star Software; and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

™ and the Wii logo are trademarks of Nintendo. © 2006 Nintendo.

All trademarks and copyrights contained herein are the property of their respective holders.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements made in reliance upon the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws. Such forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to them. The Company has no obligation to update such forward-looking statements. Actual results may vary significantly from these forward-looking statements based on a variety of factors. These risks and uncertainties include the matters relating to the Special Committee's investigation of the Company's stock option grants and the restatement of our consolidated financial statements. The investigation and conclusions of the Special Committee may result in claims and proceedings relating to such matters, including previously disclosed shareholder and derivative litigation and actions by the Securities and Exchange Commission and/or other governmental agencies and negative tax or other implications for the Company resulting from any accounting adjustments or other factors. Other important factors are described in the Company's Annual Report on Form 10-K for the fiscal year ended October 31, 2006, and in the Company's Form 10-Q for the second quarter ended April 30, 2007 in the section entitled "Risk Factors."


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