SEGA BRINGS NORSE MYTHOLOGY TO LIFE WITH VIKING: BATTLE FOR ASGARD

SAN FRANCISCO & LONDON & SAN FRANCISCO (August 21st 2007) - SEGA® of America and SEGA® Europe Ltd today announced VIKING: Battle For Asgard(tm), the first next-gen console title from the award-winning development studio, The Creative Assembly. In this intense new game, experience for the first time ever the brutal yet spectacular world of the Vikings and their all-powerful Gods. Players can take part in massive epic battles against savage magical beasts and barbaric warriors and ultimately be the hero who saves the human world from the wrath of the Gods. VIKING: Battle For Asgard will be available this Spring 2008 for the Xbox 360(tm) video game and entertainment system from Microsoft and the Sony PlayStation® 3 computer entertainment system.

VIKING: Battle For Asgard takes players to the world of Norse Gods, where the Goddess Hel in all her fury, has raised an army of demonic warriors sent to enslave the mortal realm of Midgard and ultimately provoke Ragnarok - the apocalyptic battle that will destroy even the Gods themselves. Play as Skarin, a powerful yet flawed Viking warrior, filled with rage and ready to wage war on whoever stands in his way. Manipulated by the gods and fated to a destiny he has yet to understand, Skarin is the only one able to stop this ultimate clash of great wills. As Skarin, players will leave behind them a bloody trail of dismembered foes using a huge array of ruthless and brutal combat moves while mastering the addictive and destructive mystical powers and abilities given to him by the Viking Gods he looks to come between. Explore vast and visually stunning open-world environments where gamers strive to free enslaved warriors and lead them into huge, epic battles featuring colossal giants, powerful shaman, deadly assassins and the Gods' own champions. Tame mighty dragons and unleash their rain of fire, laying waste to the enemy hordes that stand in your way and use Skarin's emerging skills to strategically turn the tide of conflict. Taking full advantage of the technology only next-gen consoles offer, VIKING: Battle for Asgard excels at flowing seamlessly from small-scale battles to massive wars featuring multitudes of bloodthirsty warriors waiting to unleash their fury.

"Set in the mystical universe of Norse mythology, VIKING: Battle for Asgard is a spectacular adventure filled with the most visceral battles and ruthless warriors," said Scott A. Steinberg, Vice President of Marketing, SEGA of America. "The Creative Assembly, and their expertise at making incredible games on an epic level, have brought to life the brutal combat and offers players a journey into the rarely-explored and ferocious Viking world."

VIKING: Battle For Asgard(tm)will be available on Xbox 360(tm) and PlayStation® 3 in Spring 2008. For more information please visit www.sega.com <http://www.sega-europe.com/> . For assets for press please visit http://segapr.segaamerica.com.

About SEGA of America

SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America's Web site is located at www.sega.com/usa

About SEGA® Europe Limited:

SEGA Europe Limited is the European Distribution arm of Tokyo, Japan-based SEGA Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe's web site is located at www.sega-europe.com