Press
Release
GAUNTLET®: SEVEN
SORROWS™ SLASHES ITS WAY INTO STORES
Backed by a Major Marketing
Campaign, Gauntlet: Seven Sorrows Brings the Hack-n-Slash Action
Online for the First Time
CHICAGO, DECEMBER 12, 2005 – Midway Games Inc. (NYSE:
MWY), a leading interactive entertainment publisher and developer,
today announced that it has shipped the latest installment in the
legendary franchise, Gauntlet®: Seven Sorrows™ for the PlayStation®2
computer entertainment system and the Xbox® video game system from
Microsoft.
"The Gauntlet franchise has been making gamers’ thumbs blister and
ache for years with its 4 player co-op and intense hack-n-slash
combat, and Seven Sorrows absolutely takes the addictive core
gameplay to the next level," said Steve Allison, chief marketing
officer, Midway. " While staying true to the franchise’s roots,
Gauntlet: Seven Sorrows also features a deeper gameplay mechanic
that allows player progression, all-new combos and attacks, and for
the first time ever, takes it all online."
Gauntlet: Seven Sorrows’ Major Marketing Campaign includes:
Aggressive online campaign to top-tier enthusiast and mainstream
consumer sites including Gamespot.com, Gamepro.com, IGN.com,
Shockwave.com, RPGamer.com, GameRevolution.com and WWE.com, among
others.
Print advertising campaign across multiple major video game and
consumer publications including, Official Xbox Magazine, Game
Informer, PlayStation Magazine, Official PlayStation Magazine,
Electronic Gaming Monthly, Dragon, Realms of Fantasy, DC Comics
Adult, Marvel and WWE SmackDown.
National pre-sell programs at select game retailers, where gamers
can pre-order a copy of Gauntlet: Seven Sorrows and receive a
limited edition animation cell featuring the four heroes of
Gauntlet: Seven Sorrows.
Dedicated web presence at www.gauntletsevensorrows.com, the official
website of Gauntlet: Seven Sorrows.
Participation in consumer oriented events & tours such as:
Game Live’s 2005 College Tour (25 colleges nationwide)
IGN Live (Oct. 22 & 23 – Anaheim Convention Center)
GameSpot’s G.A.M.E., The Game’s and Music Experience (December 2005)
National television advertising campaign
Top-Tier Media Feedback
"We did this over and over until our thumbs bled, just like in the
original arcade classic." – IGN.com
"The thrill in Seven Sorrows is hack'n'slash gameplay at its best
with buxom ladies, hardened warriors, powerful wizards and
unrelentingly satisfying combat." – Game Informer
"... the game looks to breath new life into one of gaming’s most
well-known series. – TeamXbox.com
"It's what you would think of if someone told you a new Gauntlet was
coming…level after level of hack 'n slash gameplay with all kinds of
crazy environments, enemy generators, leveling-up and big bosses." –
1up.com
About Gauntlet: Seven Sorrows
The legendary arcade classic, Gauntlet, returns bringing back the
all-time fan favorites; addictive cooperative game play and the
intuitive hack-and-slash style, and for the first time ever, takes
it all online. Breathing new life into four classic heroes, the Elf,
Warrior, Wizard and Valkyrie, Gauntlet®: Seven Sorrows™ is packed
with fantasy fighting action, with each of the main characters
featuring multiple weapons skills that are unique to their class.
About Midway
Midway Games Inc. (NYSE:MWY), headquartered in Chicago, Illinois,
with offices throughout the world, is a leading developer and
publisher of interactive entertainment software for major videogame
systems and personal computers. More information about Midway and
its products can be found at www.midway.com.
MIDWAY and the Midway logos are trademarks of Midway Amusement
Games, LLC. GAUNTLET and GAUNTLET: SEVEN SORROWS are trademarks of
Midway Games West Inc. Used by permission. "PlayStation" and the
"PS" Family logo are registered trademarks of Sony Computer
Entertainment Inc. Xbox is a registered trademark of Microsoft
Corporation in the United States and/or other countries. All other
trademarks are the property of their respective companies. Midway
has provided the Gamespot.com, Gamepro.com, IGN.com, Shockwave.com,
RPGamer.com, GameRevolution.com, WWE.com, TeamXbox.com, and 1up.com
links solely as a convenience for you. The information on these
sites has been prepared by third parties, and Midway does not
monitor, endorse, or accept responsibility for the content on
non-Midway sites.
This press release contains "forward-looking statements" within the
meaning of the Private Securities Litigation Reform Act of 1995
concerning future business conditions and the outlook for Midway
Games Inc. (the "Company") based on currently available information
that involve risks and uncertainties.The Company's actual results
could differ materially from those anticipated in the
forward-looking statements as a result of these risks and
uncertainties, including, without limitation, the financial strength
of the interactive entertainment industry, dependence on new product
introductions and the ability to maintain the scheduling of such
introductions, the console platform transition and other
technological changes, dependence on major platform manufacturers
and other risks more fully described under "Item 1. Business - Risk
Factors" in the Company’s Annual Report on Form 10-K for the year
ended December 31, 2004, and in the more recent filings made by the
Company with the Securities and Exchange Commission. Each
forward-looking statement, including, without limitation, financial
guidance, speaks only as of the date on which it is made, and Midway
undertakes no obligation to update any forward-looking statement to
reflect events or circumstances after the date on which it is made
or to reflect the occurrence of anticipated or unanticipated events
or circumstances.