Press
Release
WORLD OF WARCRAFT® SURPASSES FIVE
MILLION CUSTOMERS WORLDWIDE
Customer base reaches new heights as
Blizzard Entertainment®’s MMORPG continues its growth in North
America, Europe, and Asia
IRVINE, Calif. – December 19, 2005 – Blizzard
Entertainment, Inc. today announced that World of Warcraft®, its
massively multiplayer online role-playing game (MMORPG), has
surpassed five million customers worldwide. The subscription-based
MMORPG launched approximately one year ago in North America,
Australia, and New Zealand and has since released in multiple
countries throughout Europe and Asia. This latest milestone comes on
the heels of Blizzard Entertainment®’s recent announcement of a
World of Warcraft expansion, World of Warcraft: The Burning
Crusade™, which will push the boundaries of the game and offer even
more content and features for players.
“World of Warcraft’s growth continues to exceed all our
expectations,” said Mike Morhaime, president and cofounder of
Blizzard Entertainment. “We want to reiterate our thanks to the
millions of players worldwide and to all the retailers who have
enthusiastically supported the game over the past year. Our
commitment to continue growing World of Warcraft is stronger than
ever, with development on future content patches and on our 2006
expansion, World of Warcraft: The Burning Crusade, well underway. We
look forward to offering even more content for current customers in
the months ahead and welcoming new players into the world this
holiday season.”
With a strong presence across Asia, Australia, Europe, and North
America, World of Warcraft has quickly become the world’s most
popular MMORPG. Most recently, the game was launched in the regions
of Taiwan, Macau, and Hong Kong on November 8, 2005.
As World of Warcraft’s population grows, Blizzard continues to
support the game with additional content through regular patches and
a planned expansion pack, set to release in 2006. World of Warcraft:
The Burning Crusade will add new lands, quests, monsters, magic
items, spells and abilities, two new player races, a new player
profession, 10 new levels of power for players to achieve, and much
more. Additional information on the expansion and the game’s regular
content updates can be found at the official World of Warcraft
website.
World of Warcraft’s Customer Definition
World of Warcraft customers include individuals who have paid a
subscription fee or purchased a prepaid card to play World of
Warcraft, as well as those who have purchased the installation box
bundled with one free month access. Internet Game Room players that
have accessed the game over the last seven days are also counted as
customers. The above definition excludes all players under free
promotional subscriptions, expired or cancelled subscriptions, and
expired pre-paid cards. Customers in licensees’ territories are
defined along the same rules.
About Blizzard Entertainment, Inc.
Best known for blockbuster hits including the WarcraftÒ, StarCraftÒ,
and DiabloÒ series, Blizzard Entertainment, Inc. (www.blizzard.com),
a division of Vivendi Universal Games, is a premier developer and
publisher of entertainment software renowned for creating many of
the industry’s most critically acclaimed games. Blizzard’s track
record includes nine #1-selling games and multiple Game of the Year
awards. The company’s free Internet gaming service, Battle.netÒ,
reigns as the largest in the world, with millions of active users.