ACTIVISION’S GUITAR HERO™ II, CALL OF DUTY® 3 AND TONY HAWK’S PROJECT 8™ HONORED WITH INTERACTIVE ACHIEVEMENT AWARDS

Santa Monica, CA – February 9, 2007 – Activision, Inc.’s (Nasdaq: ATVI) Guitar Hero™ II, Call of Duty® 3 and Tony Hawk’s Project 8™ earned top honors at the Academy of Interactive Arts & Sciences®’ 10th Annual Interactive Achievement Awards®, held last evening at the Hard Rock Hotel in Las Vegas.

The hugely popular music video game Guitar Hero II received two awards at the ceremony, including Family Game of the Year and Outstanding Achievement in Soundtrack, while acclaimed titles Call of Duty 3 and Tony Hawk’s Project 8 were recognized with Outstanding Achievement in Sound Design and Sports Game of the Year, respectively.

“We’re thrilled that Guitar Hero II, Call of Duty 3 and Tony Hawk’s Project 8 have been recognized by the Academy as three of the best games of 2006,” said Robin Kaminsky, Executive Vice President of Activision Publishing. “The development teams are all dedicated to delivering top quality gaming experiences and these awards are a testament to their talent and hard work.”

Hosted by famed comedian/actor Jay Mohr, the Academy of Interactive Arts & Sciences Awards Show was held in conjunction with the D.I.C.E. Summit, an annual conference that brings together the top video game designers and developers and business leaders to discuss the state of the industry.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.47 billion for the fiscal year ended March 31, 2006.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain, the Netherlands and South Korea. More information about Activision and its products can be found on the company’s World Wide Web site, which is located at www.activision.com.

Cautionary Notes Regarding Forward-Looking Statements: The statements made in this press release that are not historical facts are “forward-looking statements.” These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The company cautions readers of this press release that a number of important factors could cause Activision’s actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, the findings of the special sub-committee, the effect of the special sub-committee’s review and conclusions on, and other developments in, the informal inquiry opened by the SEC in July 2006 and the derivative litigation filed in July 2006 against certain current and former directors and officers of the company, the possibility that additional claims and proceedings will be commenced, including additional stockholder litigation, employee litigation, and additional actions by the SEC and/or other regulatory agencies, and direct and indirect expenses and diversion of management time resulting from or relating to the special sub-committee review and related regulatory proceedings and litigation, the company’s ability to timely file required reports with the SEC, and the possibility that the company will be subject to delisting from The Nasdaq Stock Market due to its inability to timely file periodic reports under the Securities Exchange Act of 1934 or failure to satisfy other requirements for continued listing. Other factors that could cause Activision’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, without limitation, other litigation (unrelated to stock option granting practices), sales of the company’s titles, shifts consumer spending trends, the seasonal and cyclical nature of the interactive game market, the company’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of the company’s products, adoption rate of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, natural disasters, integration of recently acquired subsidiaries, and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could cause actual future results to differ materially from current expectations are described in our filings with the SEC, including the company’s most recent annual report on Form 10-K, quarterly report on Form 10-Q and current reports on Form 8-K. Readers of this press release are referred to such filings. The forward-looking statements in this press release are based upon information available to the company as of the date of the release, and the company assumes no obligations to update any such forward-looking statement. The company may change its intention, belief or expectation, at any time and without notice, based upon any changes in the enumerated factors or in the company’s assumptions, or otherwise, and forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond the company’s control and may cause our actual results to differ materially from our current expectations.

(c) 2006 Activision Publishing, Inc. Activision and Call of Duty are registered trademarks, and Guitar Hero and Project 8 are trademarks, of Activision Publishing, Inc. Tony Hawk is a registered trademark of Tony Hawk, Inc. All other trademarks and trade names are the properties of their respective owners.