IBM VP OF DIGITAL CONVERGENCE COLIN J PARRIS TO KEYNOTE VIRTUAL WORLD CONFERENCE

IBM Executive to Detail Virtual Worlds Strategies for Business

NEW YORK, New York - February 28, 2007 - Virtual Worlds Management announced today that Colin J. Parris, Ph.D., VP, Digital Convergence, IBM Research will deliver the a keynote address at the Virtual Worlds Conference taking place in New York on March 28-29, 2007. The Virtual Worlds Conference - www.VirtualWorlds2007.com - is the leading event for Fortune 500 executives seeking to understand and maximize marketing, entertainment, and business strategies within virtual worlds.

"Late last year IBM announced that they would form a new business unit to explore the application of virtual worlds to business," said Christopher V. Sherman, Virtual Worlds Conference Executive Director. "We are pleased to welcome Dr. Parris' keynote and look forward to his insight in how virtual worlds will bring about a revolution in business, science, healthcare and education."

Colin will discuss how IBM has been experimenting in virtual worlds for business in three key areas: virtual commerce and work with clients to apply virtual world to business problems; driving new kinds of collaboration and education; and experimentation with clients and a broad community of partners on building out an open and immersive 3-D Internet.

Virtual Worlds Conference takes place March 28 - 29, 2007 at the Museum of Jewish Heritage in New York City. Online registration is open and attendees can save $200 by taking advantage of online registration - only $795 - until March 23, 2007. Registration information and conference details are available on to http://www.VirtualWorlds2007.com

Featured sessions include:

- Platforms and Technologies
- Defining your Strategy, What does ROI mean to you?
- Case Study - Sundance Film Channel
- Virtual World Consumer Behaviors and The Evolution of Social Networking - How to Plan for it
- Centers for Disease Control (CDC) in Whyville and Second Life
- A Virtual Worlds Road Map - where is it all going?
- Integrated Marketing - Merging Virtual Activities with Real World Activities
- Virtual Worlds as Interactive Television
- Pontiac Second Life Case Study
- Virtual World Applications That Work

Virtual Worlds Conference 2007 is sponsored by Electric Sheep Company, Linden Lab, Makena Technologies, ProtonMedia, Forterra Systems, Metaversatility and Business Wire.

About Virtual Worlds Management

Virtual Worlds 2007 is produced by Virtual Worlds Management, a division of Show Initiative, LLC (formerly The Game Initiative), a leading producer of focused tech-media conferences. In 2006 Show Initiative sold its portfolio of 10 game industry events, including the massively multiplayer online game (MMOG) focused Austin Game Conference to CMP Technology. Show Initiative launched its Virtual Worlds Management division in November 2006 to focus on the emerging market of Virtual Worlds. Virtual Worlds Management, Virtual Worlds 2007 and Virtual Worlds Conference are trademarks of Show Initiative. More information about Show Initiative can be found at http://www.ShowInitiative.com.