ADV KIDS ANNOUNCES HELLO KITTY’S ANIMATION THEATER: ONCE UPON A TIME

HOUSTON, January 14, 2005—Hello Kitty® and friends take to the stage with a brand new collection of your favorite classic tales on February 1, 2005 with the DVD and VHS release of Hello Kitty’s Animation Theater: Once Upon A Time. This new Hello Kitty® collection gives fans a chance to experience the original Japanese audio track, the first time a Hello Kitty® feature has done this in the U.S.!

Hello Kitty®, the flagship brand of Sanrio, is loved and enjoyed by people of all ages around the world, and has a multi-million dollar retail presence with strong appeal for fans of Barbie Fantasy Tales Collection, Disney classics and Strawberry Shortcake.

Everyone’s favorite feline, Hello Kitty®, is here with her friends in some of the best fairy tale stories of all time! Come along and join Kitty, Mimmy, Badtz-Maru, Pochacco, My Melody and Dear Daniel as they re-tell your favorite classic tales in their own adorable style.

 Hello Kitty’s Animation Theater: Once Upon A Time ($14.98 DVD, $9.98 VHS) is a DVD and VHS release, containing eight complete episodes present in English 2.0 and Japanese 2.0 audio with English subtitles. Extras include: clean opening and closing animation and ADV previews.

About ADV Films:

In the 12 years since its inception, ADV Films has become the #1 producer-distributor of Japanese animation (“anime”) for the North American market and has also developed a leadership position in the UK. With best-selling titles such as Neon Genesis Evangelion, RahXephon, Robotech, Full Metal Panic!, Hello Kitty and Azumanga Daioh, ADV Films' extensive catalog is fueling the popularity of anime around the globe. ADV Films' library also includes popular live-action science fiction programs such as The Jim Henson Company's Farscape, the nationally syndicated Gene Roddenberry’s Andromeda and the Saturn Award-nominated Mutant X.

Parent company, A.D. Vision, Inc., encompasses a multitude of complementary media divisions, spanning publishing, television, licensing and merchandising and continues to expand into new areas. Its Anime Network™ is America's first and only television network dedicated to bringing anime and anime-related programming to consumers nationwide via digital cable 24 hours a day.  The company has two publishing arms: Newtype USA, the premier anime and manga monthly magazine, and ADV Manga, dedicated to publishing graphic novels. Most recently, the company formed ADV Toys, creating exclusive toys and collectible merchandise based upon the company's extensive original content holdings. Headquartered in Houston, the company has offices in Europe and Japan. For more information, visit www.advfilms.com.