ANIME NETWORK INTEREST SOARS WITH LARGER CABLE OPERATORS ACCORDING TO NEW BETA RESEARCH FINDINGS

Cable Operator Carriage Study Ranks Anime Network #3 Among Emerging Networks

HOUSTON, Texas – January 25, 2005 – Anime Network has scored high marks from larger cable operators according to a new Beta Research survey measuring interest in launching networks in 2005. Among operators with more than 25,000 subscribers, the burgeoning network ranks third out of 27, joining NFL Network and College Sports Television to round out the top three. The 2004 Cable Operator Carriage Study polled some 151 providers across the U.S. to determine the interest in adding specific emerging or digital networks by the end of 2005.

“Over the past two years, we have prided ourselves in connecting with cable’s most desirable audiences, and we have ultimately transformed what began as a VOD offering into a thriving independent cable network,” commented Kevin Corcoran, President of Anime Network. “We are certainly pleased with these results and the recognition bestowed upon us by cable operators.”

The Beta Research findings are not only indicative of Anime Network’s current and projected growth—with programming now reaching more than 12 million households—but of the rising popularity of anime in general, now estimated as a $4.2 billion industry in North America.

Beta Research is one of the premier research companies in the United States, with published studies in a wide variety of business sectors including publishing, consumer product manufacturers and the media, to name a few. Using both quantitative and qualitative techniques, Beta Research studies involve panel, product research, concept/ad testing, market positioning, customer satisfaction, corporate image/perception, subscriber, readership/editorial, circulation, direct marketing and tracking.

About Anime Network

Anime Network, a subsidiary of A.D. Vision, Inc. (parent company to ADV Films and Newtype USA), is the first cable channel in North America dedicated to anime, with access to thousands of hours of exciting, eye-catching serialized programming.  Anime Network launched in North America in late 2002 with extensive availability initially through digital cable video-on-demand technology and has quickly become one of the top performing video-on-demand networks in the U.S.  The network also became available on a 24/7 basis in select U.S. markets beginning July 2004 and continues broadening its initial roster of multi-system operator agreements to provide its programming nationwide, helping to bring the elusive 18-34, tech-savvy male demographic back to television and drive demand for additional digital services offered by MSOs. Additional information on Anime Network is available at www.theanimenetwork.com.