GUITAR HEROR III: LEGENDS OF ROCK - ROCK YOUR PARTY WEEKEND ON XBOX LIVER ANNOUNCED

Fans Celebrate the Culmination of the Football Season as They Play for Prizes and Play with Game Developer Neversoft

SANTA MONICA, CA. - Jan. 18, 2008 - Gridiron fans get ready to rock out and win prizes on Xbox LIVER with Guitar HeroR III: Legends of Rock! Activision announced today that Xbox LIVE will host the Guitar Hero III: Legends of Rock - Rock Your Party Weekend, a special event happening the weekend of the big game, February 1-3, 2008 for U.S. and Canada residents. The 72-hour event gives players the chance to prove their axe grinding skills and includes a Play & Win Sweepstakes that offers gamers who register and play, the chance to win a multitude of prizes. Before the big game, fans can test their talents against Neversoft, developers of Guitar Hero III: Legends of Rock, from 12 - 4 p.m. PST on Sunday, February 3.

Some of the prizes up for grabs include Microsoft points, Guitar HeroR Gear and an Xbox 360R wireless guitar faceplate signed by Slash. One lucky grand prize winner will take home the Ultimate Home Gaming Center, which includes an LG 50" 1080p Flat-Panel Plasma HDTV, an Xbox 360 Elite and a BoomChair - Wi-FX Wireless Gaming Chair.

Fans can register for Guitar Hero III: Legends of Rock - Rock Your Party Weekend on Xbox LIVE by downloading the Guitar Hero III: Legends of Rock GamerPics exclusively through Xbox LIVER Marketplace for the Xbox 360R video game and entertainment system from Microsoft. Players can also register by visiting http://www.xbox.com/rockyourparty/, where they can get additional details regarding terms, conditions and official rules.

Guitar Hero III: Legends of Rock offers the ultimate rock experience with new wireless guitars, freshly added content and features including a multiplayer action-inspired battle mode, grueling boss battles, a host of exclusive unlockable content and visually stunning rock venues. Expanded online multiplayer modes allow axe-shredders worldwide to compete head-to-head for true rock status as they riff through a star-studded soundtrack including master tracks by legendary artists such as Aerosmith, Guns 'N' Roses, The Rolling Stones, Beastie Boys, Rage Against the Machine and Pearl Jam, as well as original songs by guitar icons Slash and Tom Morello. Guitar Hero III: Legends of Rock is now available and is rated "T" for Teen by the ESRB. For more information visit http://www.guitarhero.com/.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at
www.activision.com

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision generally uses words such as "outlook", "will," "could," "would," "might," "remains," "to be," "plans," "believes", "may", "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to help identify forward-looking statements. Factors that could cause Activision's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales of Activision's titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision's products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, customers, vendors and third-party developers, international economic and political conditions, integration of recent acquisitions and the identification of suitable future acquisition opportunities the timing and successful completion of the combination of Vivendi Games with Activision, the combined companies' success in executing planned strategies and achieving assumed synergies and cost savings, and foreign exchange rate changes. Other such factors include additional risk factors identified in Activision's most recent annual report on Form 10-K and subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision as of the date of this release, and Activision assumes no obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and may cause actual results to differ materially from our current expectations.

Guitar HeroR III: Legends of Rock C 2007 Activision Publishing, Inc. Guitar Hero and Activision are registered trademarks of Activision Publishing, Inc.

All other trademarks and trade names are the properties of their respective owners. All rights reserved.

"Activision Publishing, Inc. is not a sponsor of the Guitar Hero III: Legends of Rock - Rock Your Party Weekend. Activision's name and logo, and/or the "Guitar Hero III: Legends of Rock" name and logo are used for purposes of promotion and/or prize description only and such use is not intended to suggest or imply Activision's sponsorship, endorsement, or approval of thereof."