MAJESCO, DIC ENTERTAINMENT AND KONAMI TEAM UP
FOR A BERRY SPECIAL DANCE DANCE REVOLUTION
FEATURING
STRAWBERRY SHORTCAKE
New Plug’N’Play
Game to Debut This Fall
Edison, N.J., July
18th, 2006 – Majesco Entertainment Company (NASDAQ:
COOL), an innovative provider of digital
entertainment products and content, and Konami
Digital Entertainment, Inc., today announced
Strawberry Shortcake™ Dance Dance Revolution®. This
Plug’N’Play product combines the high-energy dance
gameplay of Konami’s hit Dance Dance Revolution® (DDR)
video game franchise with Strawberry Shortcake
characters and music.
Strawberry Shortcake Dance Dance Revolution lets
players experience the exciting action of DDR with a
Strawberry Shortcake twist. Featured characters
include Strawberry Shortcake, Blueberry Muffin,
Raspberry Torte, Lemon Meringue and Rainbow Sherbet
dancing along with themed music such as
“Straw-Buh-Buh-Buh-Buh-Berry Shortcake.” As a
Plug’N’Play product, Strawberry Shortcake Dance
Dance Revolution connects directly to a television
set without a game console, delivering an
interactive experience on a custom Strawberry
Shortcake dance pad. The game features a two player
mode and multiple difficulty settings that make it
easy for players of all ages to enjoy, while the
game’s lively music makes it a great source of
active fun for the whole family.
“Konami’s Dance Dance Revolution franchise has
shipped four million units in North America and has
become a true cultural phenomenon,” said Ken Gold,
vice president of Marketing, Majesco Entertainment.
“We’re proud to add to this success with our new
Strawberry Shortcake product that brings two strong
properties together in a consumer-friendly,
Plug’N’Play format.”
Dance Dance Revolution is the only video game in
which players move their body to upbeat tunes while
allowing them to exhibit their own innovative flair
and original dance moves. DDR combines quick reflex
action with energetic dance music for intense
“get-up-and-play” fun. Players are challenged to
match their dance steps with the flashing arrows on
the screen while
keeping up with the music’s beat. Since its home
video game console debut in 2001, the DDR franchise
has sold more than four million units in North
America.
Developed and manufactured by Majesco, Strawberry
Shortcake Dance Dance Revolution will be sold and
distributed by Konami for launch this fall. For more
information on the DDR franchise, please visit
www.konami.com/gs.