Los Angeles, Calif., July 15, 2006 – Performance Designed Products (PDP) today announced it has retained Bender/Helper Impact (B/HI), a leading entertainment public relations firm, to drive the company’s public relations initiatives.

PDP is the largest manufacturer of video game hardware and peripherals in North America. Four key brands make up PDP’s product line: Pelican, the leading third-party video game accessory brand; Score, an innovative line of video game cases and bags; Headbanger Audio, premium performance cables and audio products; and VG Pocket, a series of handheld gaming devices with big name licensed games.

Starting immediately, B/HI will publicize new PDP product releases, including announcing two exciting new products from PDP’s VG Pocket line. Upcoming campaigns will focus on branded VG Pocket systems and Pelican video game accessories with incredible licenses.

"The PDP team is extremely excited to be working with one of the top interactive entertainment PR agencies to secure widespread attention for our 2006 products, and set the stage for our 2007 lineup," said Chris Richards, CEO of PDP. "Our fresh, new, and bold messaging will appeal to everyone from young, startup gamers to the extreme hard-core players seeking the best in peripherals. We are confident B/HI will help us shine brilliantly in the media spotlight focusing on our new offering of innovative products."

"B/HI’s interactive entertainment practice is perfectly suited to partner with PDP to launch its various product lines this fall," said Dean Bender, partner of B/HI. "Our established relationships with both relevant journalists and other key industry players from our broad client base will benefit PDP tremendously as we push forward with integrated, synergistic and comprehensive public relations campaigns.”

About Performance Designed Products

Performance Designed Products (PDP) headquartered in Los Angeles, CA, is a creative think tank that designs, develops and manufactures innovative portable video game systems, console game accessories and audio peripherals for the consumer electronics channel. PDP is the parent company to four exciting brands: Pelican, the premier third-party video game accessory company in North America; Score, an innovative offering of video game cases and bags; Headbanger Audio, a high-end line of performance cables and audio products; and VG Pocket, showcasing a line of entry and mid level portable gaming systems. Performance Designed Products is committed to providing consumers with quality inventive products to enhance their entertainment experience and lifestyle.

About Bender/Helper Impact
Established in 1986, Bender/Helper Impact is considered to be the premier interactive entertainment public relations firm. Having represented a wide range of publishers, developers and games-related industry organizations for more than a decade, the agency separates itself from the field by combining strong relationships with both the enthusiast press and the mainstream consumer media outlets.