ACTIVISION SPOTLIGHTS NEW MARVEL VIDEOGAMES AT COMIC-CON 2006

Santa Monica, CA – July 19, 2006 – Comic fans can see their favorite Marvel characters in action when Activision, Inc. showcases the highly anticipated Marvel™: Ultimate Alliance, Spider-Man 3™: The Game and Spider-Man™: Battle for New York games in the Activision/Marvel booth #4315 at the International Comic-Con Convention in San Diego from July 19 through July 23.

Show-goers will be among the first to see live demos of Marvel: Ultimate Alliance as Activision reveals three new playable characters. Additionally, Comic-Con marks the last opportunity for aspiring Super Heroes™ to audition for the chance to be the in-game voices of Jean Grey and Namor – The King of Atlantis, in Marvel: Ultimate Alliance. Fans can also attend Activision’s Marvel: Ultimate Alliance panel where legendary comics creator Stan Lee, Marvel writer C.B. Cebulski, actors Gabrielle Carteris (voice of Elektra) and Phil Lamarr (voice of Uatu), and others will discuss bringing the characters from all over the Marvel universe together for the first time in a video game. The panel will take place on Saturday, July 23 from 10:30am – 11:30am in room 6B.

Marvel: Ultimate Alliance is Raven Software’s all-new award-winning action/RPG that allows players to create their Marvel dream team from the largest roster of Super Heroes ever in an epic quest that will determine the fate of Earth and the Marvel universe. With a total of over 140 popular Marvel characters and a playable cast of more than 20 Super Heroes, including Spider-Man, Wolverine, Blade and Captain America, gamers will embark on a dangerous journey across exotic terrain and well-known comic book locations like Atlantis, the Shield Heli-Carrier and the Skrull home world in an attempt to defy Dr. Doom and the world’s most notorious Super Villains.

Spider-Man: Battle for New York allows gamers to take on the role of their favorite Super Hero, Spider-Man, and one of his famed nemeses, Green Goblin, in an original storyline which builds upon their legendary comic book rivalry. For the first time in a handheld Spider-Man game, players can personalize their gaming experiences by choosing what abilities and powers to upgrade and when, as they progress through the game. Playing as both good and evil, gamers will experience levels packed with frenzied action, in-depth combat and a host of unique super moves as they embark on the ultimate quest to save New York City from almost certain disaster.

About Marvel Entertainment, Inc.

With a library of over 5,000 characters, Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies. Marvel's operations are focused on utilizing its character franchises in licensing, entertainment, publishing and toys. Areas of emphasis include feature films, DVD/home video, consumer products, video games, action figures and role-playing toys, television and promotions. Rooted in the creative success of over sixty years of comic book publishing, Marvel's strategy is to leverage its character franchises in a growing array of opportunities around the world. More information about Marvel can be found at www.marvel.com.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.47 billion for the fiscal year ended March 31, 2006.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

The statements made in this press release that are not historical facts are “forward-looking statements”. These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company’s financial results are described in our filings with the Securities and Exchange Commission, including the Company’s most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company’s assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Marvel, and all related character names and the distinctive likenesses thereof are trademarks of Marvel Characters, Inc. and are used with permission. Copyright Ó 2006 Marvel Characters, Inc. All rights reserved. www.marvel.com.

Super Hero(es) and Super Villain(s) are co-owned registered trademarks.

Spider-Man and all related characters: ™ & © 2006 Marvel Characters, Inc. Spider-Man 3, the movie: © 2006 Columbia Pictures Industries, Inc. All rights reserved.