EVERY TIME I DIE MAKE THEIR MARK WITH A NEW HILARIOUS, PURE CONCEPT VIDEO; SET IN THE ‘70’s!

“The New Black” is the new single from their critically acclaimed Gutter Phenomenon Ferret Music (Album of the Year- Revolver). Now the band takes it one step further in creating a timeless visual masterpiece to accompany the track.  
 
Band vocalist Keith Buckley explains, “In 1967, a man named Robert Patterson filmed the mythical beast Sasquatch as it strolled casually out of the woods and across an open field. Now set in 1972, director Dan Rush captures the existence of a musical beast called Every Time I Die as they partied poolside at an L.A mansion. "The New Black".  Possibly the most important footage the world has ever known. See it. Believe it.”
 
The treatment for “The New Black” was a collaboration of the members of Every Time I Die and director Dan Rush [director for Lamb of God “Ruin” as well as mostly high end television commercials].
 
ETID is the one band that gets the cool pass for whatever they do.  Their new side splitting video features the band acting with no performance at all.  Check out the new ETID video for “The New Black” here!

http://www.ferretstyle.com/thenewblack