ACTIVISION’S CALL OF DUTY 4: MODERN WARFARE NAMED BEST GAME OF E3 2007 BY G4 TELEVISION

Santa Monica, CA – July 20, 2007 -- Activision, Inc. (Nasdaq: ATVI) announced today that Infinity Ward’s Call of Duty® 4: Modern Warfare™ was awarded “Best Game of E3 2007” and “Best Xbox 360 Game of E3 2007” honors from G4 Television, the last word on gaming, technology, animation, interactivity and internet culture for males 18-34. Call of Duty 4: Modern Warfare was among several highly anticipated games showcased at the E3 Business and Media Summit, the video game industry’s annual trade show, which was held in Santa Monica, California on July 11 – 13.

“We are very pleased that Call of Duty 4: Modern Warfare earned top honors at E3 2007,” said Will Kassoy, senior vice president of global brand management, Activision, Inc. “These awards are a testament to the talented team at Infinity Ward and their unique ability to combine creativity with technological innovation to deliver ground breaking entertainment that appeals to gamers worldwide.”

Grant Collier, president of Infinity Ward added, “we are extremely thrilled to be bringing home G4’s top honor, among a showing of strong contenders, from this year’s E3. The team at Infinity Ward has been eager to share their excitement in creating Call of Duty 4: Modern Warfare, and E3 provided the perfect forum to showcase the title among our peers, retailers and media.”

Call of Duty 4: Modern Warfare, the new action-thriller from the award-winning team at Infinity Ward, delivers the most intense and cinematic action experience ever. Armed with an arsenal of advanced and powerful modern day firepower, gamers are sent to the most treacherous hotspots around the globe to take on a rogue enemy group threatening the world. As both a U.S. Marine and British S.A.S. soldier fighting through an unfolding story full of twists and turns, players use sophisticated technology, superior firepower and coordinated land and air strikes on a battlefield where speed, accuracy and communication are essential to victory. The epic title also delivers an added depth of multiplayer action providing online fans an all-new community of persistent, addictive and customizable gameplay.

Call of Duty 4: Modern Warfare will be available this fall for the Xbox 360™ video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system, and Windows® PC. The games are not yet rated by the ESRB.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Scandinavia, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. In this release they are identified by references to dates after the date of this release and words such as “will,” “will be,” “remains,” “to be,” “plans,” “believes”, “may”, “expects,” “intends,” and similar expressions. These risks and uncertainties include, but are not limited to, the further implementation, acceptance and effectiveness of the remedial measures recommended or adopted by the special sub-committee of independent directors established in July 2006 to review Activision’s historical stock option granting practices, the board and Activision; the outcome of the SEC’s formal investigation and the derivative litigation filed in July 2006 against certain current and former directors and officers of Activision relating to Activision’s stock option granting practices, and the possibility that additional claims and proceedings will be commenced, including additional stockholder litigation, employee litigation, and additional action by the SEC and/or other regulatory agencies. Other factors that could cause Activision’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, without limitation, other litigation (unrelated to stock option granting practices), sales of Activision’s titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, customers, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities, limitations on our ability to issue stock and options, foreign exchange rate changes, and the risks identified in Activision’s most recent annual report on Form 10-K and recent reports on Form 8-K. The forward-looking statements in this release are based upon information available to Activision as of the date of this release, and Activision assumes no obligations to update any such forward-looking statement. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and may cause actual results to differ materially from our current expectations.

(c) 2007 Activision Publishing, Inc. Activision and Call of Duty are registered trademarks and Modern Warfare is a trademark of Activision Publishing, Inc. All rights reserved.

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