Press Release
ACTIVISION AND BEST BUY LAUNCH CALL OF DUTY® 2 ONLINE GAMING TOURNAMENT

 Santa Monica, CA – June 14, 2006 – Issuing a call to Allied gamers everywhere, Activision, Inc. (Nasdaq: ATVI) announced today that it has joined with Best Buy to recruit players for the Call of Duty® 2 Xbox 360™ online gaming tournament, facilitated by the Global Gaming League (GGL).  Now through June 16, 2006, gamers can log on to www.bestbuy.com/gamingtournaments and register to compete against the best Call of Duty®2 players for the chance to win a 2006 Jeep® Wrangler, Best Buy™ Gift Cards and more.  Entrants must have Xbox Live® Gold to participate.

“As the most popular next-gen online multiplayer game on Xbox Live, Call of Duty®2 has a fan following that thrives on this type of competition.  And by partnering with Best Buy and the Global Gaming League, we’re able to give gamers even more incentive to answer  the call for some great action,” said Dave Anderson, senior director, licensing and business development, Activision, Inc.

More than 500, four-person teams will battle in single-elimination, bracket-style competitions that will narrow the field to the top eight players.  Finalists will take to the front lines on July 22-23 for the chance to win the Grand Prize -- a 2006 Jeep® Wrangler.   First- and second-prize winners will each receive a $500 and $200 Best Buy™ Gift Card respectively. 

“The Call of Duty® 2 Tournament gives our customers a chance  to test their skills and compete for prizes in a game they really love to play,” said Jill Hamburger, vice president of video games at Best Buy. “Our online tournaments are really popular. By offering them, we're helping people make the most of their gaming systems and experience their games like never before.”

 “Call of Duty®2 has incredible gameplay and a rabid fan base, so this is going to be a fantastic tournament!” said Jason Carlton, GGL’s Head of Community and Gaming.  “As the leading online tournament producer and gaming community, GGL will deliver a great experience to Best Buy’s and Activision’s passionate gamers.” 

For complete registration information, along with rules and regulations, go to www.bestbuy.com/gamingtournaments.

About Best Buy

Best Buy Co., Inc. (NYSE: BBY) is an innovative Fortune 100 growth company that continually strives to create superior customer experiences.  Through more than 930 retail stores across the United States and in Canada, our employees connect customers with technology and entertainment products and services that make live easier and more fun.  We sell consumer electronics, home-office products, entertainment software, appliances and related services.  A Minneapolis-based company, our operations include: Best Buy (BestBuy.com and BestBuyCanada.ca), Future Shop (FutureShop.ca), Geek Squad (GeekSquad.com and GeekSquad.ca) and Magnolia Audio Video (Magnoliaav.com).  We support our communities through employee volunteerism and grants from The Best Buy Children’s Foundation.

About the GGL

Global Gaming League (GGL) is a worldwide leader in organized competitive online and live video game tournaments and events (V-Sports). GGL services its worldwide community of videogame enthusiasts via its state-of-the-art online gaming network, led by its destination website GGL.com, its year-round live videogame events, and by providing a broad array of gaming-oriented services and content of deep interest to our global community of video gamers. Through these offerings, GGL creates an immersive entertainment experience for a rapidly growing community of connected gamers. For more information, visit www.ggl.com.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.  Founded in 1979, Activision posted net revenues of $1.47 billion for the fiscal year ended March 31, 2006.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain and the Netherlands.  More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

The statements made in this press release that are not historical facts are “forward-looking statements”.  These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties.  The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities.  These important factors and other factors that potentially could affect the Company’s financial results are described in our filings with the Securities and Exchange Commission, including the Company’s most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q.  Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company’s assumptions or otherwise.  The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

(c) 2006 Activision Publishing, Inc.  Activision and Call of Duty are registered trademarks of Activision Publishing, Inc.  All rights reserved.

© 2006 Global Gaming League (GGL). All rights reserved. Global Gaming League and GGL are trademarks of Global Gaming League, Inc.

© 2006 Best Buy. All rights reserved. Best Buy, BestBuy.com and the tag design are trademarks of Best Buy.

Jeep® is a registered trademark of DaimlerChrysler Corporation.

© 2006 Microsoft Corporation. All rights reserved. Microsoft, Xbox, Xbox 360, Xbox Live, the Xbox logos, and the Xbox Live logo are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.

The ratings icon is a registered trademark of the Entertainment Software Association.

All other trademarks and trade names are the properties of their respective owners.