CODEMASTERS'
DIRT SALES
TOP 500K IN
FIRST WEEK -
TITLE EARNS
TOP-SELLING
SPOT ON XBOX
360
DiRT Sales,
Downloads
Top One
Million
Burbank, CA
- Wednesday,
June 27,
2007 - With
week one
sales out
the door,
Codemasters
is proud to
announce
that DiRT™,
the
company's
critically
acclaimed
new racing
title, has
exceeded
expectations
across the
board. If
DiRT's early
review score
of 9/10 from
Official
Xbox
Magazine
(U.S.)
wasn't any
indication,
Codemasters
is now
reporting
that week
one sales of
the game
have
surpassed
500K copies
globally,
and the
playable
demos for
the Xbox
360™ video
game
entertainment
system from
Microsoft
and the PC
have been
downloaded
over 500K
times
worldwide.
According to
www.VGChartz.com,
the title's
early sales
performance
has landed
DiRT in the
number one
spot on the
Xbox 360
charts in
North
America, and
additionally
has placed
it in the
top five
games of the
week
globally
across all
platforms.
"This
success with
DiRT is a
text-book
case of our
product
development,
marketing
and
distribution
efforts all
working
together to
ignite
consumer
interest and
drive
sales," said
Rod Cousens,
CEO,
Codemasters.
"Nearly half
of our first
week's sales
are from the
U.S. alone,
which means
momentum
behind this
series is
taking hold
in new
territories."
DiRT is
currently
available at
retail
outlets
nationwide
for the Xbox
360
videogame
and
entertainment
system from
Microsoft
and the PC.
The
PLAYSTATION®3
computer
entertainment
system
edition will
be available
later this
year.
Additionally,
the playable
demos of
DiRT are
readily
available
for download
- the Xbox
360 version
from Xbox
LIVE®
Marketplace,
and the PC
version from
www.codemasters.com/dirt.
DiRT is
rated "E"
(Everyone -
Mild
Language,
Mild
Violence,
Alcohol
Reference)
by the ESRB.
For more
information
on DiRT, be
sure to
visit the
official
website at:
www.codemasters.com/dirt.
About
Codemasters
Codemasters
is a leading
developer
and
publisher of
best-selling
interactive
entertainment
products for
a global
audience on
current and
future
gaming
platforms
and
channels.
Established
in 1986, the
company's
dominant
brands
include
Colin McRae
Rally, TOCA
Race Driver,
LMA Manager,
Brian Lara
Cricket and
Operation
Flashpoint.
The company
is
headquartered
in Southam,
Warwickshire
UK and
maintains
operations
in the U.S,
Germany,
France,
Spain, and
Benelux.
More
information
about the
company and
its products
is available
online at:
http://www.codemasters.com.
Codemasters
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are either
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trademarks
or
trademarks
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States
and/or other
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