ILLUMITOON LAUNCHES FREE TRADE-IN PROGRAM

Initial Releases now Available with Japanese Subtitles

FORT WORTH, TEXAS— Fans of Japanese subtitling on anime have a new reason to celebrate. Illumitoon Entertainment, Ltd. announced today that based on overwhelming demand it will be initiating a trade-in program for its “dubtitled” DVDs. “Dubtitles” are video with the English dialogue superimposed over Japanese audio, as opposed to true Japanese translations of the Japanese audio.

“It’s something that’s obviously very important to the fans, and we want to give them what they want,” said Barry Watson, President/CEO of Illumitoon. “Going forward we want to incorporate literal translations on all our anime product.”

The trade-in program is only available through Illumitoon’s website, and will not be available through retailers. Details are available at www.illumitoon.com. The trade-in offer applies to all Illumitoon DVDs released before April 30, 2007, specifically:

BoBoBo-Bo BoBoBo - Bo-nafide Protector of Hair

Beet the Vandel Buster - The Sacrifice

B’t X - Empire of the Machines

“We’re always listening to our fans, and are extremely grateful for their input,” said Watson. “I think fans will be very pleased.”

Illumitoon is offering the trade-in program through 5/30/2007. For more information, visit the company’s website at www.illumitoon.com

About Illumitoon Entertainment, Ltd.

Illumitoon Entertainment, Ltd. is a newly formed collaboration of business and creative professionals focused on delivering customized, quality entertainment to the North American markets. The company’s principals have more than 20 years combined experience in acquiring, producing, and distributing anime, as well as creating original productions for the U.S., Canada, Australia and New Zealand. For more information, visit the company online at http://www.illumitoon.com.