ATARI SHIPS DRAGON BALL Z(R) SHIN BUDOKAI(TM): ANOTHER ROAD

Hard-Hitting DBZ(R) Action-Fighting Game for PSP(R) System Ships to Retailers

NEW YORK, March 20, 2007 - Atari, Inc. (Nasdaq: ATAR) one of the world's most recognized brands and a third-party video game publisher, today announced that Dragon Ball Z Shin Budokai: Another Road for the PSP(R) (PlayStation(R)Portable) system has shipped to retailers across North America. The immensely popular Dragon Ball Z series is the gold standard of anime-based video games, with more than 25 different games and over 10 million units sold since May 2002. Dragon Ball Z Shin Budokai: Another Road, the latest must-have DBZ® chapter, is rated T for Teen and will be available for a suggested price of $39.95.

Developed by NAMCO BANDAI Games Inc. / Dimps, Dragon Ball Z Shin Budokai: Another Road takes the intense wireless multiplayer battles and thrilling combative gameplay made popular in last year's number one-selling fighting game on the PSP® system and offers exciting new features and an all-new story arc. With counter-attacks, super high-speed bouts, flight and Ki energy management, gamers are equipped to experience the unique story following the future world of Trunks on his adventures against rival Majin Buu as well as relive the best Dragon Ball Z and GT battles.

"After the success of Shin Budokai, we are excited to deliver a sequel that pushes the experience to the next level," said Emily Anadu, product manager, Atari, Inc. "We are particularly excited to present the future world of Trunks, a story line that has never been explored in the DBZ mythology. In addition to the all new story line, the original gameplay from last year's Shin Budokai has been elevated with improved cinematic camera angles, a superior fighting system, and over 50 additional fighting skills and ultimate attacks."

Using a portable ad-hoc network, Dragon Ball Z Shin Budokai: Another Road allows explosive wireless two-player battles with 25 playable characters that feature transformation capabilities. With the improved fighting system and high-speed ad-hoc battles, Dragon Ball fans can enjoy in single-player or multi-player modes the expansive universe of Dragon Ball Z.

For more information on Dragon Ball Z video games, please visit <http://www.atari.com/dragonballz>.

About FUNimation Entertainment
FUNimation Entertainment is a wholly-owned subsidiary of Navarre Corporation and the market share leader for the home video sales of Japanese animation in the United States. FUNimation is known for acquiring top-rated anime series from Japan and for developing some of North America's most popular anime series. The company has a proven formula for launching and advancing brands, and manages a full spectrum of rights for most of its brands including broadcasting, licensing, production, internet, and home video sales and distribution. The company's most recent initiative is the FUNimation Channel, which is a 24/7 digital channel programmed with top-rated anime series from Japan. The FUNimation Channel is now available to over 34 million households throughout the United States.

About Atari
New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for all platforms and is a third-party publisher of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard-core, genre-defining franchises such as The Matrix (Enter The Matrix and The Matrix: Path of Neo) and Test Drive; and mass-market and children's franchises such Dragon Ball Z. Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext
- ISIN: FR-0000052573), the largest interactive games publisher in Europe. For more information, visit www.atari.com .

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