ACTIVISION TO RELEASE NEW MARVEL: ULTIMATE ALLIANCE HEROES AND VILLAINS ON XBOX LIVE® MARKETPLACE

Santa Monica, CA – March 23, 2007 – Expanding on the experience of controlling the world’s largest army of Super Heroes on the Xbox 360™ video game and entertainment system from Microsoft, Activision, Inc. (Nasdaq: ATVI) announced today plans to release Marvel: Ultimate Alliance Heroes and Villains. The expansion packs feature eight new playable characters: The Incredible Hulk, Magneto, Hawkeye, Sabretooth, Doctor Doom, Cyclops, Nightcrawler and Venom, each complete with new signature powers, skins, dialog, conversations and achievement points. The download will be available in April via the Xbox Liveâ Marketplace online gaming service.

“The signature gameplay of Marvel: Ultimate Alliance has made it a favorite among fans, as well as the best-selling Super Hero game on the Xbox 360 to-date,” said Rob Kostich, vice president of global brand management, Activision, Inc. “By adding some of the biggest names in the Marvel Universe to the roster we’re enabling Xbox 360 gamers to build a variety of all-new teams and enjoy the epic action in brand new ways.”

Marvel: Ultimate Alliance is the award-winning action/RPG that allows players to create their Marvel dream team from the largest roster of Super Heroes ever in an epic quest that will determine the fate of Earth and the Marvel universe. With a total of over 140 popular Marvel characters and a playable cast of more than 20 Super Heroes, including Spider-Man, Wolverine, Blade and Captain America, gamers embark on a dangerous journey across exotic terrain and well-known comic book locations like Atlantis, the Shield Heli-Carrier and the Skrull home world in an attempt to defy Dr. Doom and the world’s most notorious Super Villains.

The downloadable content will be released in three packs. The Hero Pack and Villain Pack will each be 500 Microsoft points ($6.25) and the Combined Hero and Villain Pack will be 800 Microsoft points ($10). Heroes and Villains gamer pic packs will also be available for 80 Microsoft points each ($1).

Marvel: Ultimate Alliance is currently available for the Xbox 360 for the suggested retail price of $59.99 and rated “T” (Teen – Mild Language, Violence) by the ESRB.

About Marvel Entertainment, Inc.

With a library of over 5,000 characters, Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies. Marvel's operations are focused on utilizing its character franchises in licensing, entertainment, publishing and toys. Areas of emphasis include feature films, DVD/home video, consumer products, video games, action figures and role-playing toys, television and promotions. Rooted in the creative success of over sixty years of comic book publishing, Marvel's strategy is to leverage its character franchises in a growing array of opportunities around the world. More information about Marvel can be found at www.marvel.com.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.47 billion for the fiscal year ended March 31, 2006.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain, the Netherlands and South Korea. More information about Activision and its products can be found on the company’s World Wide Web site, which is located at www.activision.com.

Cautionary Notes Regarding Forward-Looking Statements: The statements made in this press release that are not historical facts are “forward-looking statements.” These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The company cautions readers of this press release that a number of important factors could cause Activision’s actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, the findings of the special sub-committee, the effect of the special sub-committee’s review and conclusions on, and other developments in, the informal inquiry opened by the SEC in July 2006 and the derivative litigation filed in July 2006 against certain current and former directors and officers of the company, the possibility that additional claims and proceedings will be commenced, including additional stockholder litigation, employee litigation, and additional actions by the SEC and/or other regulatory agencies, and direct and indirect expenses and diversion of management time resulting from or relating to the special sub-committee review and related regulatory proceedings and litigation, the company’s ability to timely file required reports with the SEC, and the possibility that the company will be subject to delisting from The Nasdaq Stock Market due to its inability to timely file periodic reports under the Securities Exchange Act of 1934 or failure to satisfy other requirements for continued listing. Other factors that could cause Activision’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, without limitation, other litigation (unrelated to stock option granting practices), sales of the company’s titles, shifts consumer spending trends, the seasonal and cyclical nature of the interactive game market, the company’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of the company’s products, adoption rate of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, natural disasters, integration of recently acquired subsidiaries, and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could cause actual future results to differ materially from current expectations are described in our filings with the SEC, including the company’s most recent annual report on Form 10-K, quarterly report on Form 10-Q and current reports on Form 8-K. Readers of this press release are referred to such filings. The forward-looking statements in this press release are based upon information available to the company as of the date of the release, and the company assumes no obligations to update any such forward-looking statement. The company may change its intention, belief or expectation, at any time and without notice, based upon any changes in the enumerated factors or in the company’s assumptions, or otherwise, and forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond the company’s control and may cause our actual results to differ materially from our current expectations.

Marvel, and all related character names and the distinctive likenesses thereof are trademarks of Marvel Characters, Inc. and are used with permission. Copyright Ó 2007 Marvel Characters, Inc. All rights reserved. www.marvel.com.

Super Hero(es) and Super Villain(s) are co-owned registered trademarks.

Xbox, Xbox 360, and Xbox Live are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.