SEGA’S VIKING: BATTLE FOR ASGARD INVADES RETAILERS IN NORTH AMERICA

Plunder and Pillage in Vast Open World Environments on the Xbox 360 and PLAYSTATION 3 systems

SAN FRANCISCO (March 25, 2008) - SEGA® of America, Inc. today announced that Viking: Battle For Asgard™ for the Xbox 360® video game and entertainment system from Microsoft and the PLAYSTATION®3 computer entertainment system has shipped to retailers in North America. Developed by acclaimed studio, The Creative Assembly, Viking: Battle for Asgard is a new and horrific twist on Norse mythology that allows players to feel the power of a true Viking hero.

Viking: Battle For Asgard™ thrusts players into a mythological world overrun with demonic warriors unleashed by Hel, the Norse goddess of the underworld. As Skarin, a rage-fueled Viking hero, players will wage all-out war to free mankind from the grip of evil and ultimate annihilation. Players can command dragons and wield fire, ice, and lightning, laying waste to enemies in either small skirmishes or epic battles featuring hundreds of warriors. Enemies will suffer graphic dismemberment with disturbing realism from an array of Skarin’s melee, range, and magic attacks. Upgradable combat skills and Skarin’s otherworldly abilities create an ever-changing landscape of epic violence and heroic victory.

Viking: Battle for Asgard for Xbox 360 and PLAYSTATION 3 systems is rated “M” for Mature by the Entertainment Software Rating Board and will retail for $59.95. For more information on the game, please visit www.sega.com/viking. Screenshots and artwork can be found on the SEGA FTP site at http://segapr.segaamerica.com.

About SEGA of America Inc.:

SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America’s Web site is located at www.sega.com.