Redux and Cocaine Energy Drink To Sponsor The Invaluable Darkness Tour Part 2 Featuring Dimmu Borgir, Keep of Kalessin and Behemoth

Cocaine To Sponsor A Live Internet Broadcast On April 5th On YeboTV.com

LAS VEGAS, NV. March 25, 2008 Redux Beverages, a beverage manufacturing company, announced today that it is sponsoring the upcoming heavy rock concert tour with Dimmu Borgir, Behemoth and Keep of Kalessin titled "The Invaluable Darkness Tour Part 2: Legions of the Chosen Few". Redux's Cocaine Energy Drink is a sponsor of the tour which begins in Toronto on April 2nd and includes stops throughout Canada and the U.S., as well as a live internet concert stream from the April 5th performance via YeboTV.com. For more information on the tour visit http://www.dimmu-borgir.com/.

During the tour, Redux will unveil an all-new Cocaine Energy Drink TV ad (which will air live on the YeboTV.com performance on April 5th) and will offer samples of the product on-site, along with contests, prizes and more. The tour features Norway's renowned melodic black metal band, DIMMU BORGIR who headline with Poland's Behemoth and Keep Of Kalessin. The 24-show tour launches April 2nd in Toronto, Ontario, Canada and ends May 4th in Chicago, IL.

"Many Cocaine fans are also big music fans, so Cocaine joining this tour was a no-brainer," said Raymond Herrera-Partner and world wide marketing director of Redux Beverages. "We like to get out face-to-face with Cocaine fans, so this is another of many concerts you can expect to see Cocaine sponsor and support."

Fans not able to attend the concerts in person can still be a part of the action by watching the live internet concert stream via YeboTV.com on April 5th. To thank fans who tune in to watch, Dimmu Borgir, Nuclear Blast USA, JSR Direct and Cocaine Energy Drink have teamed up to offer an exclusive giveaway contest with valuable prizes including a Complete Nuclear Blast Dimmu Borgir CD catalog, cases of Cocaine energy drink, Dimmu Borgir t-shirts, stickers, posters and more! For more info on the contest visit Dimmu Borgir's MySpace Blog:
http://blog.myspace.com/index.cfm?fuseaction=blog.view&friendID=10834495&blogID=367747010.

"We think it's the perfect match with Cocaine Energy drink. Not only because of the edgy name, but think about it this way: is there a better way to team up some of the world's most extreme bands such as Dimmu Borgir, Behemoth and Keep Of Kalessin, and the world's most extreme energy drink?"said Gerardo Martinez, Label Manager at Nuclear blast USA. "We are grateful to Raymond and Redux to have them as partners!"

For more information and to order Cocaine visit http://www.drinkcocaine.com/.

About Redux Beverages
Redux Beverages LTD, founded in 2006, manufactures one of the three
most- talked about energy drinks on the market (others include Red Bull and Rockstar). In 2007, Redux voluntarily chose to rename its Cocaine energy drink due to FDA regulations. In an innovative move, Redux literally gave naming rights to the user by producing a nameless can featuring a customizable white "billboard" for consumers to write in whatever they wanted. Redux has also recently added Brawndo (the fictional drink in the cult-hit Mike Judge comedy, "Idiocracy") to its product lineup and is working on new product lines, promising to be equally as innovative, which will be announced soon. For more information visit www.drinkredux.com.