Press Release

HIP GAMES ANNOUNCES SPECIAL GUEST APPEARANCES ON THE E3 2005 SHOW FLOOR

Illustrator Greg Horn, Chaosium’s Charlie Krank, and Military Advisor Dan Snyder Available for Interviews at the Los Angeles Trade Show
 

Toronto, CANADA – May 12, 2005 - Hip Games™ is pleased to announce special guests to appear at the annual Electronic Entertainment Expo (E3) held in Los Angeles on May 18 – 20. Popular comic book and magazine illustrator Greg Horn, president of Chaosium Charlie Krank, and established game military adviser Dan Snyder will be available by appointment only at the Hip Interactive booth at Concourse Hall #5013.

“Hip Interactive is pleased to partner with a dream team of talents for our upcoming games,” said Arindra Singh, President & Chief Executive Officer of Hip Interactive Corp. “We have a fantastic line-up of titles at E3 and we look forward to showing them off, along with the brilliant and creative people behind our products.”

Schedule for appointments is as follows:

• Military adviser Dan Snyder is available on Wednesday
• Illustrator Greg Horn is available on Thursday
• Chaosium Licensor Charlie Krank is available on Friday

About Greg Horn
From his unforgettable covers for Marvel Comics to his colossal painting of the 2004 US Olympic basketball team, it is not difficult to come across illustrator Greg Horn’s work. With his hyper-realistic and detailed paintings gracing countless comic books, magazines, billboards, and advertising campaigns, Greg has become one of the most sought after illustrators in recent years. His work has been acknowledged by Spectrum with seven entries in their annual publication, and also by Wizard Awards in their Best Painter category of 2003 and 2004. All of these projects and more can be viewed at his official website www.greghornjudge.com.

About Charlie Krank
President of Chaosium, the original publisher of paper role-playing and board games, Charlie Krank has worked in all facets of the company’s operation, including game design, game development, editorial, art, sales and marketing. A life-long gamer, Charlie was an integrate part of “Call of Cthulhu” line of adventures, source materials, fiction, and a host of other products that have garnered Chaosium more than 70 awards for best game and best design. Few pen-and-paper role-playing games have achieved this status, which is proven by its continued sales after 20 years.

About Dan Snyder
Dan Snyder is a game designer and consultant specializing in military games.  His work as designer/creator of the Marine Doom mod while a Sergeant at the Marine Corps Modeling and Simulation Office was the first example of a PC based tactical fireteam simulator, and was widely distributed throughout the Marine Corps and civilian world.  He has worked on risk assessment software for the anti-terrorism branch of the Joint Chiefs of Staff as a designer with Digital Sandbox in Reston VA.  Mr. Snyder has demonstrated and lectured around the world, including an appearance at the Museum of Contemporary Art in London, where he presented "Classic Video Game Design Theory - an approach to the emerging narrative."  He currently consults as a content and design expert for several projects, including Hip Interactive's "Ghost Wars."

About Hip Games™
Hip Games™, Hip Interactive's publishing division, leverages the Company's existing distribution infrastructure to move up the video game supply chain. Hip has entered into distribution and publishing arrangements with publishers and developers from around the world. The licenses give Hip the exclusive right to publish and/or distribute PC and video game titles in North America, with Hip Interactive Europe acting as the publishing and distributing arm of Hip Games™ in Europe. As well, with the acquisition of ARUSH Entertainment, Hip has acquired all of ARUSH's rights to current projects, including the highly anticipated title "Playboy: The Mansion™" and "Fear Factor: Unleashed™" video games.

About Hip Interactive Corp.
Hip Interactive is a leading provider of electronic entertainment products, including PC and video games, movies, video arcade games, and proprietary games, branded as Hip Games™, and accessories, branded as Hip Gear™. The Company distributes all first party products, including SCEA, Microsoft and Nintendo hardware, software and accessories, as well as third party licensed video game software. With offices across North America and in Europe, Hip uses its distribution business to leverage into higher margin, higher growth areas of the electronic entertainment industry, such as licensing, publishing and its proprietary games and accessories. Hip Interactive trades on The Toronto Stock Exchange under the trading symbol "HP".