Press Release

LEGACY INTERACTIVE “HIRED” BY MARK BURNETT PRODUCTIONS TO PRODUCE VIDEO GAME FOR ‘THE APPRENTICE’

Legacy Interactive to Publish New ‘The Apprentice’ Video Game Based on the Hit Television Series

Hollywood, Ca., (May 17, 2005) – Legacy Interactive®, a leading games publisher and developer bringing television’s greatest dramas to the interactive entertainment medium, announced today that the company has been awarded the interactive publishing rights for multiple game platforms, including the Xbox® videogame system from Microsoft and the PSP� portable entertainment system, for a video game based on the hit television show, “The Apprentice.” The PC/CD-ROM video game will be available in Fall 2005 and will be distributed by Vivendi Universal Games in North America.
 
“The Apprentice is an incredibly successful property that reaches the mass consumer on a global scale,” said Ariella Lehrer, CEO of Legacy Interactive.  “PC and console games provide a compelling medium to extend the show’s trademark storyline and to expand the franchise to new audiences.”
 
The Apprentice video game will immerse players into the high-stakes business world of “The Apprentice,” giving players the opportunity to compete in corporate America’s toughest job interview. Players will experience the game through the eyes of a hopeful show contestant beginning their journey during the final phases of the audition process and ending with the final boardroom showdown.  The game features some of the same ground-breaking elements found in the acclaimed television show: exciting corporate challenges sponsored by real-world corporations, intense boardroom conflict, interpersonal drama and even romance. Featuring Donald Trump, his advisors George and Carolyn, and key contestants from past seasons, “The Apprentice” video game appeals to every fan of the show; from those who have the drive and desire to win, to those who just long to hear Trump’s fateful words, “You’re Fired!”

“The Apprentice lends itself perfectly to the interactive entertainment medium,” said Conrad Riggs, of Mark Burnett Productions.  “We know fans of the show fantasize about what it must be like to take on Donald Trump’s challenges and face him the infamous boardroom, and now they will get that opportunity in the video game.  It’s going to be a wonderful complement to the television show.”

About the Show
"The Apprentice" premiered Jan. 8, 2004 and immediately became a cultural phenomenon, scoring the highest ratings for any new series introduced throughout the 2003-04 season. "The Apprentice" resumed its hot streak in the fall, delivering the strongest 18-49 ratings of any unscripted series through the first half of the 2004-05 television season and the #3 18-49 average among all series. The hit show also continues to deliver the strongest concentration on primetime network television of upscale viewers in such key categories as adults 18-49 living in homes with incomes of $75,000 and more.
 
“The Apprentice” is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump and Jay Bienstock are executive producers. Conrad Riggs and Kevin Harris are co-executive producers.
 
About Legacy Interactive®
Legacy Interactive is the world leader in Real Life Games® for PC and Xbox.  The company has built a reputation for developing intelligent, realistic and entertaining games based on the hottest properties on television.  Located in Hollywood, Legacy Interactive has developed the proprietary STORI technology, incorporating mission-based directives with open-ended play. This unique technology facilitates the creation of exceptional adventure titles and unique strategy gaming experiences.  Legacy has ongoing distribution, marketing and content strategic partnerships with a number of companies, including Vivendi Universal Games, Warner Bros., Universal Consumer Products, DreamCatcher Interactive, Atom Shockwave, Scholastic and Mindscape.  Legacy Interactive can be found on the Web at www.legacyinteractive.com.

Microsoft, Xbox, and the Xbox logos are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries and are used under license from Microsoft.
 
“PlayStation” and the “PS” Family logo are registered trademarks and “PSP” is a trademark of Sony Computer Entertainment Inc.

The Apprentice license was brokered by licensing agency brand central LLC