SEGA SHIPS Crush EXCLUSIVELY for the PSP® System

Innovative Puzzle Game Explores New Ways To Play in Both 2D and 3D Environments

SAN FRANCISCO (May 29, 2007) – SEGA® of America, Inc. today announced that CRUSH™, an inventive new puzzle game created exclusively for the PSP® (PlayStation®Portable) system, has shipped to retailers worldwide. CRUSH introduces an exciting new approach to gaming that challenges how players traditionally look at puzzle solving. With its intriguing style of thought-provoking gameplay this addicting title presents a whole new concept in multi-dimensional puzzle gameplay that blends 2D and 3D graphics in an enticingly surreal environment.

Set within a complex and hypnotic 3D world, players will use the game’s unique crushing mechanic to “crush” the environment and transform it into a more simplified 2D platformer. Once flattened, players will utilize the 2D space to move to new areas in order to solve otherwise impossible challenges, and unlock secret items that were previously unobtainable in the 3D environment. Players will then “uncrush” the 2D environment and return to the 3D world.

Designed for a wide and varied audience, CRUSH tells the story of Danny, a young man with a lifetime of unresolved issues and bottled up emotions that have turned him into a nervous insomniac. Desperate for a cure, he turns to Dr. Rubins for an inventive new treatment. It is during this state that he is given one last chance to sort through the wreckage of his past, before he loses the last thing he has left – his sanity.

CRUSH is developed by U.K. based Zoë Mode, and introduces a unique new gaming experience that is wholly suited to the PSP system. The game is rated “E10+” (Everyone 10 and older) by the Entertainment Software Review Board, and is available at retailers nationwide for an MSRP of $29.95. For more information and assets, please visit http://segapr.segaamerica.com.

About SEGA® of America, Inc.
SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. The SEGA® of America, Inc. Web site is located at www.SEGA.com.