Press Release

Disney Channel Favorite The Proud Family Premieres on Game Boy® Advance

Penny Proud’s Hilarious New Adventures Now at Retail

BURBANK, Calif. — (November 11, 2005) — Join Penny Proud in an action-packed, hilarious adventure, as she works to purchase the ultimate present for her parents’ wedding anniversary in The Proud Family, a game exclusively available for the Game Boy ®Advance system from Nintendo. The Proud Family is now available at retail outlets across North America, Buena Vista Games, Inc. (BVG) announced today.

“’The Proud Family’ is one of the most popular series on Disney Channel today,” said Dana Long, director of kids marketing, Buena Vista Games. “Filled with all the fun and humor from the show, The Proud Family delivers an all new, interactive adventure for fans, ‘tweens’ and children.”

In The Proud Family, Penny Proud finds herself determined to get her parents a T.H.A.N.G. -- the Total Home Automated Necessity Gizmo -- for their upcoming anniversary. Players must help Penny as she takes on a wide array of jobs, from being a waitress at Chez Wizard to creating new snack mixes at the Factory and mastering the art of making pizza. As Penny makes her way through the neighborhood, players encounter favorite characters like Suga Mama and Penny’s friends, who give her advice and direction, as she earns the money to buy the T.H.A.N.G. through a series of replayable mini-games and fun missions.

Developed by Gorilla Systems Corporation and published by Buena Vista Games, The Proud Family for Game Boy Advance is rated E for Everyone by the Entertainment Software Rating Board (ESRB) and carries a suggested retail price of $29.99.

About Buena Vista Games
Buena Vista Games, Inc. (BVG) is the interactive entertainment arm of The Walt Disney Company. BVG publishes, markets and distributes a broad portfolio of multi-platform video games and interactive entertainment worldwide. The company also licenses properties and works directly with third-party interactive game publishers to bring products for all ages to market. For more information, please log on to www.buenavistagames.com.

About The Proud Family Television Series
The NAACP Image Award-nominated “The Proud Family” is an animated sitcom that follows the adventures and misadventures of Penny Proud, a 14-year-old African American girl who’s doing her best to navigate through the mysteries, mishaps and merriment that come with those difficult “tween” years. Every situation is fueled with equal parts drama, hijinks and hilarity, as Penny struggles to show her parents that she’s no longer the child they think she is. Her daddy won’t let her date, her momma won’t let her dress up, and her baby siblings pay her no respect. At least her grandma, Suga Mama, understands her…when Suga Mama is awake!