High Stakes Professional Pool Breaks on to Mobile Handsets

London, UK & San Francisco, CA – 15 November 2006 – I-play, the mobile entertainment company, today announced the global launch of "3D Pool 3: High Roller," the sequel to the critically acclaimed "3D Pool" and "3D Pool Urban Hustle." The 3D Pool franchise has pocketed nearly 1.5 million downloads, a testament to I-play’s commitment to building commercially successful mobile games that appeal to gamers of all types.

"3D Pool 3: High Roller" is now available to over one billion mobile subscribers through I-play’s international distribution network in two distinct versions - simulated 3D for low-end handsets and true JSR 184 3D for the latest mobile phones. "3D Pool: High Roller" delivers an advanced simulation experience that even the most discerning pool aficionado will appreciate, with amazing trick shots and a variety of different table designs to test even the most skilled player.

Alexis, your glamorous agent, is around to help you through your career as a High Roller, introducing you to the right people, securing big match challenges and counting your cash as you play in high class bars in Chicago, a riverboat in New Orleans and a penthouse in Las Vegas. With success comes the appropriate spoils, and the more tables you conquer the more money rolls into your bankroll, allowing you access to more tournaments, better equipment, and a true sense of the High Roller lifestyle. Cue up the most authentic pool experience on mobile and take your skill and accuracy to their limits!

“Whether in Monaco, the playground of the rich and famous or in Las Vegas, the heart of the High Roller lifestyle, gamers across the globe will be testing their professional pool skills against the best of them,” said David Gosen, CEO of I-play. “But be careful, your opponent might offer you a huge cash bonus for a near impossible shot just to get you to miss! We’re thrilled to be launching another 3D Pool game and growing this incredibly successful franchise.”

"3D Pool 3: High Roller" has been developed by Distinctive Developments, creators of the original "3D Pool" and "3D Pool Urban Hustle."

About I-play

I-play brings the best in mobile entertainment to an audience of over one billion people via a network of over 120 carriers worldwide, including Sprint (NYSE:S), Verizon Wireless (NYSE:VZ), Cingular, Vodafone (LSE: VOD.L) and Telefonica Moviles (NYSE: TEM), amongst others and online portals including http://www.iplay.com/. I-play has been creating mobile games since 1998 and continues to spearhead the creation of mobile entertainment for the next generation. As one of the world's longest established and respected creators of mobile entertainment, the I-play brand stands for quality and the best in mobile development. A move into mobile video content via a license agreement with Universal Mobile Entertainment sees I-play offering the best clips from Universal Studios’ most popular blockbuster movies.

I-play's investors are Apax Partners and Argo Global Capital. I-play is headquartered in London, with North American Regional HQ in San Mateo, California and European Regional HQ in Dunfermline, Scotland; a publishing studio in Macclesfield as well as sales offices in Paris, Hamburg, Madrid, New York and Singapore.