ACTIVISION’S PLAYSTATION® 3 AND WII™ GAMES SHIP TO RETAIL LOCATIONS IN NORTH AMERICA

Company’s Holiday Slate Includes Next-and Current-Generation Games

Santa Monica, CA -- November 15, 2006 -- Activision, Inc. (Nasdaq: ATVI) today announced that the company’s key launch games for the PLAYSTATION® 3 and Wii™ have shipped and are now available at retail locations in North America.

The robust launch lineup features some of the world’s most popular game franchises including Tony Hawk’s Project 8Ô, Call of Duty® 3 and Marvel™: Ultimate Alliance for the PLAYSTATION 3 and Tony Hawk’s Downhill Jam™, Call of Duty 3, Marvel: Ultimate Alliance for the Wii. Additionally, Rapala® Tournament Fishing and World Series of Poker®: Tournament of Champions for the Wii will ship on November 22, 2006. These title anchor Activision’s holiday offerings which includes games for both the next-and current-generation consoles and handheld platforms.

“This holiday season ushers in an exciting time in the video game industry,” said Robin Kaminsky, executive vice president of Activision Publishing. “Each of the console platforms offers a unique opportunity to provide fun and innovating gaming experiences to audiences worldwide. Our diverse holiday slate offers something for everyone from super heroes to skateboarding to epic World War II battles.”

Activision’s Game Lineup:

The follow-up to the #1 next-generation game, Call of Duty 3 delivers the intensity of being closer than ever to the fury of combat during the Normandy Breakout, the historic campaign that led to the liberation of Paris. The game offers action-packed online multiplayer gameplay for up to 24 players. The game will be released on PLAYSTATION 3, Wii and the Xbox 360™ video game and entertainment system from Microsoft, as well as the PlayStation 2 computer entertainment system and Xbox video game and entertainment system from Microsoft.

An all-new action/RPG, Marvel: Ultimate Alliance lets players control the world's largest army of Super Heroes™ in an epic quest that will determine the fate of Earth and the Marvel universe.. The game will be released on the PLAYSTATION 3, Wii and Xbox 360 video game and entertainment system from Microsoft, as well as PlayStation 2 computer entertainment system, Xbox video game and entertainment system from Microsoft, PC, PlayStation Portable Entertainment Platform and Game Boy® Advance™.

Built from the ground up for the next-gen consoles, Tony Hawk’s Project 8 delivers the most authentic skateboarding experience ever and will be available for the PLAYSTATION 3 and the Xbox 360™ video game and entertainment system from Microsoft, as well as PlayStationÒ 2 computer entertainment system, Xbox® video game and entertainment system from Microsoft and the PlayStation Portable Entertainment Platform.

A new brand extension designed exclusively for the Wii and Nintendo DS™, Tony Hawk’s Downhill Jam lets players experience the breakneck speed of downhill skateboard racing as they tear up steep terrain while performing tricks and outmaneuvering opponents.

Coming out on the Wii platform, Rapala Tournament Fishing lets players embark on all new angling adventures in 16 of the world’s most desirable fishing locales utilizing authentic gear from Rapala, the world’s largest manufacturer of fishing lures and #1 fishing brand in the world.

Building on last year’s #1 poker title and the #1 brand in poker, World Series of Poker®: Tournament of Champions for the Wii puts players on the Pro Circuit as a new pro and protégé of Chris “Jesus” Ferguson.

Additional comments from Robert Kotick, Chairman and CEO of Activision, and Robin Kaminsky regarding the launch of the new console systems and Activision’s holiday game slate are available at www.thenewsmarket.com/activision. Media can preview and request broadcast-standard video digitally or by tape at no cost from this site.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.47 billion for the fiscal year ended March 31, 2006.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Sweden, Spain, the Netherlands and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

The statements made in this press release that are not historical facts are “forward-looking statements.” These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation and an informal SEC inquiry, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company’s financial results are described in our filings with the Securities and Exchange Commission, including the Company’s most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company’s assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.