SPIDER-MAN™: BATTLE FOR NEW YORK
SWINGS ONTO RETAIL SHELVES NATIONWIDE

Santa Monica, CA – November 15, 2006 – Handheld gamers can get into the action as Marvel’s Spider-Man and his arch nemesis Green Goblin square off in Activision, Inc.’s (Nasdaq: ATVI) Spider-Man™: Battle for New York for the Nintendo DS™ and Game Boy® Advance. Players will web-sling, wall crawl and battle through a bustling New York City as they uncover an all-new chapter in the legendary rivalry between Marvel’s famed Super Hero™ and the notorious villain. Spider-Man: Battle for New York is available for a suggested retail price of $29.99 and is rated “E10+” (“Everyone 10+” – Cartoon Violence) by the ESRB.

Spider-Man: Battle for New York is the most customizable Spider-Man game ever for a handheld. Players have the power in the palm of their hands to personalize their experiences by choosing what abilities to upgrade and when, such as Spider-Man’s web maneuvers or Green Goblin’s fire attacks, as they progress through the game. Playing as both good and evil, gamers will experience levels packed with frenzied action, in-depth combat and a host of unique super moves as they embark on the ultimate quest to save New York City from almost certain disaster. The Nintendo DS version features unique touch screen mini-games that let players engage in web drawing, rhythm based objectives and more.

More information about Spider-Man: Battle for New York can be found at www.spidermanbfny.com.

About Marvel Entertainment, Inc.

With a library of over 5,000 characters, Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies. Marvel's operations are focused on utilizing its character franchises in licensing, entertainment, publishing and toys. Areas of emphasis include feature films, DVD/home video, consumer products, video games, action figures and role-playing toys, television and promotions. Rooted in the creative success of over sixty years of comic book publishing, Marvel's strategy is to leverage its character franchises in a growing array of opportunities around the world. More information about Marvel can be found at www.marvel.com.



About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.47 billion for the fiscal year ended March 31, 2006.



Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Sweden, Spain, the Netherlands and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

The statements made in this press release that are not historical facts are “forward-looking statements.” These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation and an informal SEC inquiry, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company’s financial results are described in our filings with the Securities and Exchange Commission, including the Company’s most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company’s assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Marvel and all related character names and the distinctive likenesses thereof are trademarks of Marvel Characters, Inc. and are used with permission. Copyright Ó 2006 Marvel Characters, Inc. All rights reserved. www.marvel.com

Super Hero(es) is a co-owned registered trademark.

Nintendo DS and Game Boy Advance are trademarks of Nintendo.