NAMCO BANDAI’S SNOOPY™ VS. THE RED BARON FLIES INTO THE HOLIDAY FRENZY WITH A BANG

Classic Peanuts Comic Strip Comes to Life In A Video Game And Lights Up The Streets of New York In Time For The Holidays

SANTA CLARA, Calif., (November 30, 2006) – Snoopy and his Peanuts pals are the talk of the town in New York this holiday season! Leading video games publisher and developer NAMCO BANDAI Games America Inc. announced today that the Snoopy vs. the Red Baron video game trailer is now on display on the big screen on the famous Toys R Us Times Square Geoffrey Tron Screen. Following on the heels of the new 52 ft. tall Flying Ace Snoopy float that debuted at last week’s 80th Anniversary Macy's Thanksgiving Day Parade, the beloved beagle is the man of the hour in the city that never sleeps!

Seen by over 65 million people, the Snoopy vs. the Red Baron trailer can be found in one of the liveliest and busiest places around, New York City’s renowned Times Square. The 10 foot tall and 39 foot wide, ever-moving screen at the Flagship Toys R Us store began carrying the trailer the week of Thanksgiving and it will continue through New Years Eve--featuring 45 seconds of thrilling Snoopy vs. the Red Baron aerial action.

Available on the PC, PlayStation®2 computer entertainment system and the PSP® (PlayStation®Portable) system, Snoopy vs. The Red Baron is rated “E10+” for everyone ages 10 and up and has a suggested retail price of $29.99.

“It wouldn’t be the holidays without the familiar faces of Snoopy and the Peanuts characters,” said Makoto Iwai, Senior Vice President of the Development Group at NAMCO BANDAI Games America Inc. “With all of the hustle and bustle and excitement in Times Square during the holidays, we are thrilled that Snoopy vs. The Red Baron is available for fans of all ages to see and enjoy.”

For more information on Snoopy vs. the Red Baron visit http://Snoopy.namcobandaigames.com.

About Smart Bomb Interactive, Inc.

Smart Bomb Interactive is an independent game development studio based in Salt Lake City, UT. The company is the creator of the Bombshell Engine™, and develops original interactive entertainment across all current and next-generation gaming platforms.

About NAMCO BANDAI Games America Inc.
NAMCO BANDAI Games America Inc. is an interactive entertainment software publisher and developer based in Santa Clara, CA. The company is a subsidiary of the newly formed NAMCO BANDAI Holdings (USA) Inc. based in Cypress, CA.

On September 29, 2005, Bandai Co., Ltd. and NAMCO LIMITED implemented a management integration to form NAMCO BANDAI Holdings Inc. This step was taken to compete more effectively on the global stage in the fast-changing entertainment industry and to deliver further growth.

The resulting BANDAI NAMCO Group is a global entertainment group involved in business fields ranging from toys, amusement facilities, video game software and visual software, to apparel, sundries and network content.

As previous separate entities (Namco Hometek Inc. and Bandai Games Inc.) the companies were each known for creating some of the industry’s top video game franchises including: Tamagotchi®, Tekken®, SOULCALIBUR®, Dead to Rights®, Pac-Man® World™, Digimon®, Ridge Racer®, Time Crisis® and ACECOMBAT®. For more information about NAMCO BANDAI Games America Inc. and its products log onto www.namcobandaigames.com.

Press Release © 2006 NAMCO BANDAI Games America Inc. All Rights Reserved.

PEANUTS © United Feature Syndicate, Inc. Game program © 2006 NAMCO BANDAI Games America Inc.

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