SHREK-N-ROLL™ DEBUTS ON XBOX LIVE ARCADE

Santa Monica, CA – November 14, 2007 – Take an Xbox exclusive trip to Far Far Away in Activision, Inc.’s (Nasdaq: ATVI) latest release, Shrek-n-Roll™, now available for download on Xbox LIVE Arcade for the Xbox 360™ video game and entertainment system from Microsoft.

Gamers join Shrek®, Fiona, Donkey, Puss-in-Boots and 20 other twisted fairytale friends in this addictive and hilarious puzzle game designed for ogres of all ages. Far Far Away’s newest competitive tournament places players in 16 challenging mazes which span four unique environments. Test your tilting and rolling skills in Single Player mode, team up or go head to head with friends and family in local multiplayer modes, including Co-op and Versus, or gain bragging rights with the highest points in Score Attack mode.

Shrek-n-Roll is now available for download on Xbox LIVE Arcade for 800 Microsoft Points. The title is rated “E” (Everyone – Comic Mischief) by the ESRB.

About Activision

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

Shrek-n-Roll™ & © 2007 DreamWorks Animation, L.L.C. Shrek the Third™ & © 2007 DreamWorks Animation L.L.C. Shrek is a registered trademark of DreamWorks Animation L.L.C. All Rights Reserved. Game © 2007 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. All rights reserved. The ratings icon is a registered trademark of the Entertainment Software Association. All other trademarks and trade names are the properties of their respective owners.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. In this release they are identified by references to dates after the date of this release and words such as “will,” “will be,” “remains,” “to be,” “plans,” “believes”, “may”, “expects,” “intends,” and similar expressions. These risks and uncertainties include, but are not limited to, sales of Activision’s titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, customers, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities, limitations on our ability to issue stock and options and foreign exchange rate changes. Other factors that could cause Activision’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, without limitation, the further implementation, acceptance and effectiveness of the remedial measures recommended or adopted by the special sub-committee of independent directors established in July 2006 to review Activision’s historical stock option granting practices, the board and Activision; the outcome of the SEC’s formal investigation and the derivative litigation filed in July 2006 against certain current and former directors and officers of Activision relating to Activision’s stock option granting practices, the possibility that additional claims and proceedings will be commenced, including additional stockholder litigation, employee litigation, and additional action by the SEC and/or other regulatory agencies, other litigation (unrelated to stock option granting practices), and the risks identified in Activision’s most recent annual report on Form 10-K and recent reports on Form 8-K. The forward-looking statements in this release are based upon information available to Activision as of the date of this release, and Activision assumes no obligations to update any such forward-looking statement. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and may cause actual results to differ materially from our current expectations.

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