CAST YOUR RODS IN CABELA’S® MONSTER BASS AT RETAIL STORES NATIONWIDE

Minneapolis, MN – November 21, 2007 – Heart-pumping angling action awaits in Cabela’s® Monster Bass from Activision, Inc. (Nasdaq: ATVI), now available at major retailers across the country. In the first ever Cabela’s fishing game, players take an exciting journey through six of the hottest bass spots and compete in 14 tournament events in pursuit of the biggest, most coveted species of trophy bass.

“Cabela’s is one of the most recognized names in the fishing world, and we are excited to deliver the first Cabela’s fishing game to the masses,” said David Oxford, Activision, Inc. “Bass fishing continues to grow in popularity, and we’re confident players will get a huge adrenaline rush as they travel to the top fishing spots in North America to put their angling skills to the test by hooking into a prized monster bass.”

Cabela’s Monster Bass will put players’ angling skills to the test as it focuses on the most exciting part of fishing – adrenaline pumping, fish fighting action! Utilizing authentic Cabela’s fishing gear with hundreds of tackle and lure combinations, players will set their sights on nine species of bass, including largemouth, smallmouth, spotted, and striped, as well as 14 other trophy fish such as trout, salmon, catfish, and walleye. Cabela’s Monster Bass combines the use of real world strategies with actual fishing lake environments to allow fans of all types to land that prize and become the ultimate bass fisherman.

Cabela’s Monster Bass, which is published by Activision Minneapolis, is available now on the PlayStation®2 computer entertainment system for $29.99. The game is rated “E” (Everyone) by the ESRB.

About Cabela’s Incorporated

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is the world’s largest direct marketer, and a leading specialty retailer, of hunting, fishing, camping and related outdoor merchandise. Since the company’s founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter®. Through Cabela’s well-established direct business and its growing number of destination retail stores, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB® VISA credit card, which serves as its primary customer loyalty rewards program.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. In this release they are identified by references to dates after the date of this release and words such as “will,” “will be,” “remains,” “to be,” “plans,” “believes”, “may”, “expects,” “intends,” and similar expressions. These risks and uncertainties include, but are not limited to, sales of Activision’s titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, customers, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities, limitations on our ability to issue stock and options and foreign exchange rate changes. Other factors that could cause Activision’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, without limitation, the further implementation, acceptance and effectiveness of the remedial measures recommended or adopted by the special sub-committee of independent directors established in July 2006 to review Activision’s historical stock option granting practices, the board and Activision; the outcome of the SEC’s formal investigation and the derivative litigation filed in July 2006 against certain current and former directors and officers of Activision relating to Activision’s stock option granting practices, the possibility that additional claims and proceedings will be commenced, including additional stockholder litigation, employee litigation, and additional action by the SEC and/or other regulatory agencies, other litigation (unrelated to stock option granting practices), and the risks identified in Activision’s most recent annual report on Form 10-K and recent reports on Form 8-K. The forward-looking statements in this release are based upon information available to Activision as of the date of this release, and Activision assumes no obligations to update any such forward-looking statement. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and may cause actual results to differ materially from our current expectations.

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