Press Release

THE WAR BEGINS

QUAKE 4 PC DEPLOYED TO STORES NATIONWIDE

Santa Monica, CA – October 18, 2005 – The Global Defense Force has been given the green light to invade the Strogg home planet as id Software™ and Activision, Inc. (Nasdaq: ATVI) announced today that QUAKE 4™ for the PC has shipped. The long-awaited sequel to QUAKE II®, QUAKE 4 enlists gamers in the role of Matthew Kane, a member of the legendary Rhino Squad, to penetrate deep into the heart of the Strogg war machine and engage in a series of heroic missions to destroy the barbaric alien race. QUAKE 4 for the PC is available at retail outlets nationwide for a suggested retail price of $49.99. Additionally, fans can purchase the QUAKE 4 Special DVD Edition for a suggested retail price of $59.99, which includes QUAKE II, the QUAKE II expansion packs, and exclusive behind-the-scenes content. Both versions carry an “M” (Mature) rating by the ESRB.

“Fans can now buy QUAKE 4 and jump right into the epic battle between mankind and the Strogg,” said Todd Hollenshead, CEO, id Software. “The single-player campaign has the excitement and feel of a blockbuster action movie, complimented by an addicting multiplayer component featuring all the speed and excitement of QUAKE III Arena®.”

Developed by Raven Software and executive produced by id Software, QUAKE 4 begins only moments after the events of QUAKE II, with the Earth’s fleet launching a massive offensive to the planet Stroggos. As Matthew Kane, gamers invade the alien stronghold, fighting alone, along side other Marines, and in mechanized walkers and hover tanks as they encounter the Strogg and their disturbing amalgamations of man and machine. Built on id Software’s revolutionary DOOM 3® technology, QUAKE 4 also features fast-paced multiplayer competition modeled after the speed, style, and feel of QUAKE III Arena®.

For more information on QUAKE 4, please visit www.quake4game.com.

About id Software
id – Freud's primal part of the human psyche and one of the hottest game shops on Earth – has been rocking the gaming world from Mesquite, Texas since 1991. As a renowned leader in the industry, id Software forged such frenetic titles as Wolfenstein 3D®, DOOM®, DOOM II®, QUAKE® and QUAKE II®. With intense graphics and mind-blowing action, id’s games have helped redefine the modern video game, continually setting industry standards for technology and gameplay. And, in keeping with tradition, id Software has amplified the world of adrenaline pumping 3-D gaming with the release of their latest action titles, QUAKE III Arena®, QUAKE III: Team Arena™, and Return to Castle Wolfenstein®. id Software’s advanced DOOM 3™ engine is leading the next revolution in 3-D interactive games. Check out more about id Software at www.idsoftware.com.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.4 billion for the fiscal year ended March 31, 2005.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

The statements made in this press release that are not historical facts are “forward-looking statements”. These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company’s financial results are described in our filings with the Securities and Exchange Commission, including the Company’s most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company’s assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

© 2005 id Software, Inc. All rights reserved. QuakeCon, Wolfenstein 3D, DOOM, DOOM II, DOOM 3, QUAKE, QUAKE II, QUAKE III Arena, QUAKE III: Team Arena, Return to Castle Wolfenstein, Wolfenstein: Enemy Territory and the id Software name are either registered trademarks or trademarks of id Software, Inc. in the United States or some other countries. All other trademarks and trade names are properties of their respective owners.