Press Release

ACTIVISION GIVES SHREK® FANS AN ENTIRELY NEW CHAPTER IN THE OGRE’S TWISTED FAIRY TALE ADVENTURES

Shrek SuperSlam Ships To Retail Outlets Nationwide
 

Santa Monica, CA – October 25, 2005 – Ogre sized brawling action collides with the wickedly funny “Shrek®” universe in Activision Inc.’s (Nasdaq: ATVI) Shrek® SuperSlam. The melee game features fully destructible 3D environments where players slam it out as any of 20 of their well-known characters from the “Shrek” films and beloved fairy tales in single player Story mode and Mega Challenge mode or frenzied multiplayer Melee combat with up to three friends.

Shrek SuperSlam is available on the PlayStationÒ2 computer entertainment system, the XboxÒ video game system from Microsoft and Nintendo GameCubeÔ for a suggested retail price of $39.99. The Game BoyÒ Advance and Nintendo DSÔ versions are available for a suggested retail price of $29.99. In early November the PC version of Shrek SuperSlam will be available for a suggested retail price of $19.99. The game has been rated “E-10+” (“Everyone 10 and older” – cartoon violence and crude humor.)

“Building on Shrek 2’s success as the best-selling children’s game of 2004, we are working with DreamWorks Animation to create an all-new ‘Shrek” experience,” said David Pokress, vice president of global brand management, Activision, Inc. “Shrek SuperSlam will deliver the signature humor of the ogre and his friends as well as parody legendary fairy tales and popular culture in a twisted slam fest that will appeal to fans old and new.”

Battling as one of 20 favorite “Shrek” and fairy tale characters, Shrek SuperSlam lets players unleash powerful slams, taunts and signature attacks, including Donkey’s “Donkey’s Charge,” the swashbuckling swordplay of Puss-in-BootsÔ; Princess Fiona’sÔ devastating “Bouquet of Blades;” and Shrek’s gaseous “Green Storm.” Fans duke it out with the use of powerful potions, weapons and magical items and unlock new characters, arenas and costumes. Gameplay differs on the Game Boy Advance and Nintendo DS platforms.

Shrek SuperSlam was developed for the console platforms by Shaba Games, for the Game Boy Advance and Nintendo DS by Amaze Entertainment/Griptonite Games and for the PC by Lti Gray Matter.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.4 billion for the fiscal year ended March 31, 2005.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

The statements made in this press release that are not historical facts are “forward-looking statements.” These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company’s financial results are described in our filings with the Securities and Exchange Commission, including the Company’s most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company’s assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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Shrek ® and © 2005 DreamWorks Animation L.L.C. All Rights Reserved.