EXPERIENCE THE THRILL OF THE AFRICAN BIG FIVE IN ACTIVISION PUBLISHING’S CABELA’S® AFRICAN SAFARI™

Minneapolis, MN – October 20, 2006 – Gamers can experience the greatest big game hunting in the world from the comfort and safety of their homes in Cabela’s® African Safari™, available now from Activision Publishing, Inc., a wholly owned subsidiary of Activision, Inc. (Nasdaq: ATVI). Players will discover Africa’s untamed wild as they hunt a variety of African big game in pursuit of the ultimate hunting challenge – the feared Big Five – leopards, lions, elephants, rhinos and Cape buffalo.

“Cabela’s African Safari captures the essence of hunting the most dangerous game animals in the world’s most prestigious hunting destination,” states Dave Oxford, Activision Publishing, Inc. “Featuring 40 safari expeditions, players will experience the diversity and danger of real world hunts in one of nature’s most amazing wonders.”

In Cabela’s African Safari, players choose from seven, 10 or 14 day safaris including open safari, game tracking, baiting and herd hunting missions. The game features over 30 exotic species of animals including sable, kudu, gemsbok, eland, waterbuck, impala and much more, as well as all new African waterfowl and upland bird hunting. Cabela’s African Safari also features an unlockable Big Five Trophy level where gamers can experience the world’s most dangerous animals at their fiercest.

Hunters will also have access to an arsenal of authentic firearms including big caliber weapons they will need to bring down charging rhinos and thundering elephants. In addition, all-new shooting controls and features including Adrenaline Mode, Hunter Sense and Shot Cam, allow gamers to hone in on their prey with more accuracy and ease.

Cabela’s African Safari is currently in retail stores nationwide for the PlayStation®2 computer entertainment system, the PSP™ (PlayStation® Portable) system and the PC. The game has been rated “T” (“Teen”) by the ESRB and carries a suggested retail price of $29.99 for PlayStation 2 and PSP, $19.99 for PC and will be available this holiday season for the Xbox 360™ video game system from Microsoft for a suggested retail price of $39.99.

About Cabela’s Incorporated
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is the world’s largest direct marketer, and a leading specialty retailer, of hunting, fishing, camping and related outdoor merchandise. Since the company’s founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter®. Through Cabela’s well-established direct business and its growing number of destination retail stores, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB® VISA credit card, which serves as its primary customer loyalty rewards program.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.47 billion for the fiscal year ended March 31, 2006.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain, the Netherlands and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

The statements made in this press release that are not historical facts are “forward-looking statements”. These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company’s financial results are described in our filings with the Securities and Exchange Commission, including the Company’s most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company’s assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.