mtvU’S “GAME0RZ BALL TOUR ‘06” HITS THE ROAD IN SEARCH OF THE BEST GAMERS ON CAMPUS

Ten-Stop Tour to Bring Tournaments, Unreleased Games and
Giveaways to College Campuses Beginning October 26th

New York, NY – October 24, 2006 - mtvU, MTV’s 24-hour college network, today announced dates and campuses for “Game0RZ Ball Tour ‘06.” The ten date trek will hit colleges and universities across the southeast this fall, giving students the chance to play highly anticipated unreleased games, check out new music, score cool free stuff and battle with top gamers on campus for bragging rights and great prizes. One lucky student will also win a free XBOX® 360 at every stop on the tour, which kicks off October 26th at the University of Louisville in Louisville, KY.

Students of all skill levels will be able to participate in a variety of competitions, activities and get a sneak peek of soon-to-be released titles including “WWE Smackdown! vs. Raw,” “Tony Hawk’s Project 8,” and the BURGER KING® XBOX® 360 games “Big Bumpin’,” “PocketBike Racer,” and “Sneak King.” Other hot titles such as “Saint’s Row,” “Splinter Cell,” and “Test Drive Unlimited” will also be featured. The following tournaments will be presented at every stop on the tour:

· Madden NFL ’07 Tournament – winner to receive copy of “Madden NFL ’07” for XBOX 360 and an Amp’d Mobile prize pack.
· WWE Smackdown! vs. Raw Tournament – winner to receive a copy of unreleased “WWE Smackdown! vs. Raw” for XBOX 360.
· Dance Dance Revolution Tournament – winner to receive a copy of “Dance Dance Revolution – Ultramix 3” XBOX game.
· PocketBike Racer Tournament – winner to receive BURGER KING prize pack including all three unreleased BURGER KING XBOX 360 games.
· Test Drive Unlimited Tournament – winner to receive a copy of “Test Drive Unlimited” for XBOX 360.

Four* tour stops will feature live “Play with the Pros” online gaming events where students will have the opportunity to chat and play “Counter-Strike: Source” with some of the best pro-gamers in the world via Xfire™ – a free tool that tracks when and where gamers are playing PC games online and lets them find and join their friends easily (www.xfire.com). Top participants can also win a copy of PC-based “Counter-Strike: Source.”

Those that can’t make it to one of the tour’s stops can visit mtvU.com to check out student-developed online games, get gaming tips and enter for a chance to win an XBOX 360. Additionally, beginning Monday, November 13th, mtvU and mtvU.com will debut “GameORZ Week,” with top gamers, Machinima and other gaming-related surprises taking over the channel. More details on mtvU’s “GameORZ Week” programming will be announced soon.

mtvU’s “Gam0RZ Ball Tour ‘06” will travel to the following campuses:

DATE LOCATION SCHOOL
October 26, 2006 Louisville, KY University of Louisville
October 27, 2006 Murfreesboro, TN Middle Tennessee State University
October 30, 2006 Starkville, MS Mississippi State University
November 2, 2006 Tuscaloosa, AL University of Alabama*
November 3, 2006 Americus, GA GA Southwestern State University*
November 7, 2006 Tampa, FL University of South Florida
November 8, 2006 Boca Raton, FL Florida Atlantic University*
November 9, 2006 Miami, FL Florida International University*
November 13, 2006 Kennesaw, GA Kennesaw State University
November 14, 2006 Spartanburg, SC University of South Carolina, Upstate

For more information on specific locations and times on each campus, please visit: games.mtvU.com

mtvU’s “Gam0RZ Ball Tour ’06” is sponsored by XBOX, BURGER KING, Tag, Tampax, Amp’d Mobile, Game Informer Magazine, Game Stop, GameTrailers.com and Xfire.

*Denotes campuses with Xfire “Play with the Pros” online gaming events.

About mtvU
Broadcasting to 750 colleges across the country, with a combined enrollment of over seven million, mtvU is the largest, most comprehensive television network just for college students. 24 hours a day, 7 days a week, mtvU can be seen in the dining areas, fitness centers, student lounges and dorm rooms of campuses throughout the U.S. mtvU is dedicated to every aspect of college life, reaching students everywhere they are, through a three pronged approach – on-air, online and on campus. mtvU focuses on content including music videos from emerging artists which can’t be seen anywhere else, news, student life features, events and pro-social initiatives. mtvU is always on campus, with more than 300 events per year, including exclusive concerts, giveaways, shooting mtvU series and more. For more information about mtvU, and for a complete programming schedule, visit www.mtvU.com.

mtvU.com makes mtvU the first MTV Networks channel distributed in its entirety via broadband, streaming 24/7 and on demand, featuring all of mtvU plus exclusive new music, original series and student-produced programming for college students and music fans everywhere.

mtvU also owns and operates Y2M, parent company of College Publisher – the largest interactive network of online college newspapers in the US. The network comprises over 485 campus publications that serve institutions including Brown University, the University of Illinois, the University of Southern California, the University of Texas at Austin and Duke University, with a combined enrollment of nearly five million students and a subscriber base of 2.1 million.

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of programming and content across all media platforms. MTV Networks, with more than 120 channels worldwide, owns and operates the following television programming services – MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, with all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 100 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.