REDOCTANE® CO-FOUNDERS ELECTED AS TOP 50 PRODUCERS IN NEW MEDIA FOR 2006

Brothers Honored with High Distinction for Innovation in the Videogame Industry

Sunnyvale, CA – October 31, 2006 – RedOctane®, a leading rhythm-action videogame publisher, and a wholly owned subsidiary of Activision, Inc. (Nasdaq: ATVI), today announced that brothers, Kai and Charles Huang, co-founders of the company, have been elected as one of the top 50 producers in New Media for 2006, presented by the Producers Guild of America New Media Council membership.

The Hollywood Reporter/Producers Guild of America Digital 50 award was created to acknowledge the contribution of individuals that are creating opportunities for content to be produced and distributed in a digital format. The exclusive list of producers was elected by an elite board of directors, which includes famed movie directors Jerry Bruckheimer and Brian Grazer.

"To be included in such a prestigious group of celebrated industry leaders is an amazing honor and accomplishment,” said Kai Huang, president and co-founder of RedOctane. “I admire many of these individuals for their accomplishments, and to be mentioned in the same breath as them is absolutely tremendous.”

“We always envisioned success for the Guitar Hero franchise, but it has certainly exceeded our expectations to transcend demographic barriers, now becoming one of the highest-rated videogames ever,” said Charles Huang, vice president of business development and co-founder of RedOctane.

The PGA New Media Council represents producers in broadband, digital animation, digital visual effects, DVD, games, interactive television, and mobile. For more information about RedOctane and their products, please visit: www.redoctanegames.com.

About RedOctane
RedOctane, Inc. is a publisher and developer of interactive entertainment software, hardware and accessories. The company offers its interactive entertainment products in versions that operate on the PlayStation®2 computer entertainment system console from Sony Computer Entertainment, Xbox™ video game system from Microsoft, and on personal computers ("PC"). RedOctane's leading software product offerings include Guitar Hero™ for the PlayStation 2. RedOctane also designs, manufactures, and markets high quality video game peripherals and accessories and has won awards for the Ignition® Dance Pad and the Guitar Hero SG® Controller. Headquartered in Sunnyvale, California, RedOctane is a wholly-owned subsidiary of Activision, Inc (Nasdaq: ATVI). More information about RedOctane and its products can be found on the company's website, which is located at www.redoctane.com.

The statements made in this press release that are not historical facts are "forward-looking statements". These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, changes in consumer preferences related to music-based games, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company's financial results are described in our filings with the Securities and Exchange Commission, including the Company's most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Guitar Hero II © 2006 RedOctane, Inc. Guitar Hero is a trademark and RedOctane is a registered trademark of RedOctane, Inc. and Activision is a registered trademark of Activision Publishing, Inc. All rights reserved. Game code © 2005-2006 Harmonix Music Systems, Inc. Developed by Harmonix Music Systems. Gibson®, S.G.®, and the overall shapes of the SG controller and the guitars are trademarks of Gibson Guitar Corp. under license by RedOctane, Inc. “PlayStation” and the “PS” Family logo are registered trademarks of Sony Computer Entertainment Inc. All other trademarks and trade names are the properties of their respective owners.