Bee Movie™ Game and Shrek®: Ogres and Dronkeys™ Now on Store Shelves

Activision Ships a Pair of DreamWorks Animation-Based Video Game Titles to Retailers Nationwide

Santa Monica, CA – October 30, 2007 – The DreamWorks Animation lineup of video games is growing with the announcement that Activision, Inc.’s (Nasdaq: ATVI) Bee Movie™ Game and Shrek®: Ogres and Dronkeys™ have shipped and are now available at retail locations nationwide.

Bee Movie Game is based on the upcoming DreamWorks Animation film, “Bee Movie,” from creator Jerry Seinfeld. Bee Movie Game allows players to race, chase, fly and blast their way through the adrenaline-fuelled world from the feature film and beyond. As the witty and courageous Barry B. Benson, gamers are propelled on an exciting adventure to save the bees’ right to produce honey and keep it for themselves.

In the Nintendo DS™-exclusive title, Shrek: Ogres and Dronkeys, Shrek® & Fiona’s energetic triplets will appear along side Donkey & Dragon’s playful offspring, the dronkeys, and give handheld gamers the chance to train, play and explore with their mischievous new friends on wild adventures throughout the hilarious world of Shrek.

“This fall, we have again creatively collaborated with DreamWorks Animation to create not one, but two, all-new movie-inspired video game adventures that take fans beyond the feature films,” said Kim Salzer, Vice President of Global Brand Management, Activision Publishing. “Both Bee Movie Game and Shrek: Ogres and Dronkeys are prime examples of our continued commitment to developing exceptional family entertainment games based on the terrific film properties from DreamWorks Animation.”

Bee Movie Game offers a one-of-a-kind gameplay experience with more than 15 levels, compelling side-quests, amusing multi-player mini-games and a wide variety of never-before-seen content co-created by DreamWorks Animation and Activision exclusively for the game. Built natively for the next-generation consoles, the game brilliantly captures Barry’s lighting-fast pace while he navigates the dangerous streets of New York City, races cars through the bustling New Hive City, dodges massive raindrops and engages in aerial dogfights using his “pollinator” gear.

Bee Movie Game is available now for the Xbox 360™ video game system from Microsoft and Nintendo WiiÔ for a suggested retail price of $49.99, the PlayStationÒ2 computer entertainment system for the suggested retail price of $39.99, the Nintendo DS™ for a suggested retail price of $29.99 and the PC version for a suggested retail price of $19.99. The console and PC game have been rated “E” (“Everyone” – mild cartoon violence) and the handheld game has been rated “E” (“Everyone” – comic mischief) by the ESRB.

Shrek: Ogres and Dronkeys is available now on the Nintendo DS for a suggested retail price of $29.99 and is rated “E” (“Everyone” – comic mischief) by the ESRB.

For more information on Bee Movie Game and to download the demo, please visit www.BeeMovieGame.com. For more information on Shrek: Ogres and Dronkeys, please visit www.ShrekOgresAndDronkeysDS.com.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. In this release they are identified by references to dates after the date of this release and words such as “will,” “will be,” “remains,” “to be,” “plans,” “believes”, “may”, “expects,” “intends,” and similar expressions. These risks and uncertainties include, but are not limited to, sales of Activision’s titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, customers, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities, limitations on our ability to issue stock and options and foreign exchange rate changes. Other factors that could cause Activision’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, without limitation, the further implementation, acceptance and effectiveness of the remedial measures recommended or adopted by the special sub-committee of independent directors established in July 2006 to review Activision’s historical stock option granting practices, the board and Activision; the outcome of the SEC’s formal investigation and the derivative litigation filed in July 2006 against certain current and former directors and officers of Activision relating to Activision’s stock option granting practices, the possibility that additional claims and proceedings will be commenced, including additional stockholder litigation, employee litigation, and additional action by the SEC and/or other regulatory agencies, other litigation (unrelated to stock option granting practices), and the risks identified in Activision’s most recent annual report on Form 10-K and recent reports on Form 8-K. The forward-looking statements in this release are based upon information available to Activision as of the date of this release, and Activision assumes no obligations to update any such forward-looking statement. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and may cause actual results to differ materially from our current expectations.

Bee Movie ™ & © 2007 DreamWorks Animation L.L.C.