SEGA GETS SHAKIN’ WITH SAMBA DE AMIGO

LONDON & SAN FRANCISCO (October 25 2007) - SEGA® of America, Inc. and SEGA® Europe Ltd. are excited to announce that they are bringing back Samba De Amigo™, the Dreamcast classic that helped to create the now-popular rhythm music genre. Created exclusively for the Wii home video game system, this vibrant and addictive new game lets players shake to the beats of a samba-infused soundtrack comprised of popular new songs as well as fan-favorites from the original game.

Playing as the grinning, sombrero-topped monkey, Amigo, players shake the Wii Remote and Nunchuk like maracas, in time with the visual beats of the music on-screen. The perfect party game, Samba De Amigo is packed with lively stages and a host of colorful characters. More details about this exciting new title including a full song listing as well as new special features will be revealed over the next few months.

“The Wii’s controllers enable players to enjoy Samba De Amigo’s unique gameplay without having to purchase an expensive peripheral,” said Rick Naylor, Director of Marketing at SEGA. “Between the music, the quirky art style, and the maraca-shaking players, Samba De Amigo is as much fun to watch as it is to play.”

Developed by acclaimed developer, Gearbox Software, Samba De Amigo will be exclusively available for the Wii in spring 2008. For more information, please visit www.sega.com. For press assets use: http://segapr.segaamerica.com.

About SEGA of America, Inc.:
SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. The SEGA of America Web Site is located at www.SEGA.com.

About SEGA Europe Limited:

SEGA® Europe Limited is the European Distribution arm of Tokyo, Japan-based SEGA Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe’s web site is located at www.sega-europe.com.

About Gearbox Software
Gearbox Software, located in Dallas, TX, is respected industry-wide for their ability to create award winning, bestselling interactive entertainment. The company has established itself as a premier developer, creating games for many of the industry's top franchises including Halo: Combat Evolved, Half-Life: Opposing Force, Aliens and Tony Hawk as well as developing their own blockbuster franchises in Brothers in Arms and Borderlands. The company is currently developing multiple original titles for next generation video game consoles and Windows Vista. Additional information regarding Gearbox Software can be found at www.gearboxsoftware.com.