Press Release
MIDWAY SHIPS
MORTAL KOMBAT®: SHAOLIN MONKS™ FOR PLAYSTATION®2 AND XBOX®
Single- and Multi-Player
Action/Adventure Game Delivers New Look to One of the Industry's
Best-Selling Franchises; Midway Plans Multi-Million Dollar
Marketing Campaign in Support
CHICAGO – September 19, 2005 – Building on the
success of its best-selling Mortal Kombat franchise, Midway Games
Inc. (NYSE: MWY), a leading software industry publisher and
developer, today announced that it has shipped Mortal Kombat®:
Shaolin Monks™ for the PlayStation®2 computer entertainment system
and the Xbox® video game system from Microsoft.
"Mortal Kombat: Shaolin Monks delivers on our plan to produce
quality Mortal Kombat titles on an annual basis," said Steve
Allison, chief marketing officer, Midway. "In expanding the Mortal
Kombat universe in the action/adventure genre, players can expect a
challenging and innovative gameplay experience that adds a fresh new
look and feel to our best-selling franchise."
Mortal Kombat: Shaolin Monks' Multi-Million Dollar Marketing
Campaign includes:
National television advertising campaign on multiple mainstream
broadcast and cable networks including MTV, MTV2, SpikeTV, Comedy
Central, FX and G4TechTV.
WWE sponsored online sweepstakes; Winners receive a free copy of
game signed by a WWE celebrity and 4 tickets to the grand prize
winning area at a WWE live event. (No purchase necessary. For
official rules see www.wwe.com/play/sweepstakes/ultimate/rules)
" Participation in consumer targeted events & tours such as:
Game Live's 2005 College Tour (25 colleges nationwide)
IGN Live (Oct. 22 & 23 - Anaheim Convention Center)
GameSpot's G.A.M.E. Tour 2006 (5 city coast-to-coast tour)
Aggressive online campaign to top-tier enthusiast and mainstream
consumer sites including Gamespot.com, IGN.com, and aol.com amongst
others
Print advertising campaign across multiple major video game and
consumer publications
National pre-sell programs at select game retailers, where gamers
can pre-order a copy of Mortal Kombat: Shaolin Monks and receive a
Limited Edition 2-character action figure set featuring Kung Lao and
Liu Kang for free
Dedicated web presence at www.mkmonks.com
About Mortal Kombat: Shaolin Monks
Mortal Kombat: Shaolin Monks is an Action/Adventure title driven by
intense single- and multi-player gameplay action that is set in the
period between the franchise's original title, Mortal Kombat, and
Mortal Kombat II. As in the recently released Mortal Kombat®:
Deception®, background interactions (e.g., acid pits, living trees,
spiked ceilings, etc.), multiple new fatalities, and action-based
puzzles will play an important role in the player's quest for an
"outstanding" victory as they maneuver through remodeled, classic
Mortal Kombat environments. In franchise tradition, Mortal Kombat:
Shaolin Monks will also feature an impressive line-up of well-known
characters that make frequent appearances as enemies, in boss
battles and during several additional in-game interactions.
Click to view Boxshot
About Midway Games
Headquartered in Chicago, IL with offices in San Diego, CA, Seattle,
WA, Austin, TX, Los Angeles, CA, Munich, Germany, London, UK, and
Adelaide, Australia, Midway Games Inc. (NYSE:MWY) is a leading
developer and publisher of interactive entertainment software for
major video game systems and personal computers. More information
about Midway can be obtained at www.midway.com
MORTAL KOMBAT, MORTAL KOMBAT: DECEPTION, MORTAL KOMBAT: SHAOLIN
MONKS, MIDWAY and all character names are trademarks of Midway
Amusement Games, LLC. "PlayStation" and the "PS" Family logo are
registered trademarks of Sony Computer Entertainment Inc. Xbox is a
registered trademark of Microsoft Corporation in the United States
and/or other countries. All other trademarks are the property of
their respective companies. Midway has provided the Gamespot.com,
IGN.com, AOL.com and WWE.com links solely as a convenience for you.
The information on these sites has been prepared by third parties,
and Midway does not monitor, endorse, or accept responsibility for
the content on non-Midway sites.