Press Release

The Book Is Back…And Madder Than Ever!

ANCHOR BAY ENTERTAINMENT UNLEASHES
“EVIL DEAD 2: BOOK OF THE DEAD 2” SPECIAL EDITION DVD WITH EXCLUSIVE “FLESHY” PACKAGING

Companion To “Evil Dead: Book Of The Dead Edition” Features All-New High-Definition Film Transfer Approved by Director Sam Raimi And Brand-New Special Features – Clad In A Book That Screams!

Invading Our World September 27, 2005
 

TROY, MI – Three years in the making! No soul was spared! And now the wait is over! The Necronomicon Ex Mortis, aka The Book Of The Dead, returns to plague Mankind – and this time it’s got something to say! Anchor Bay Entertainment, the leader in horror DVD, announces the long-awaited sequel to one of the most unique DVD packages in the history of the format: Evil Dead 2: Book of the Dead 2. Housed again in a specially created “fleshy” cover designed by renowned Evil Dead special effects artist Tom Sullivan and sculpted to replicate the feel of human flesh, the Evil Dead 2: Book of the Dead 2 also boasts a special in-package sound chip – just press the bulging eye and hear the book SCREAM! Priced at $39.98 SRP, the DVD will be available on September 27, 2005. Pre-book is August 30th.

Released in 2002 to critical and consumer acclaim, the Evil Dead: Book of the Dead Edition broke new ground in DVD conceptual packaging. Continuing the Anchor Bay tradition of innovative package art -- from the Repo Man license-plate tin to the current beer-can themed Fright Packs – the first Book of the Dead Edition (recently named by Home Theater Magazine as one of the Top 100 “Ultimate DVDs”) sold out its limited edition run of 250,000 sets and is now a highly sought-after collectible, commanding top dollar among enthusiasts. Available in limited quantities, the Evil Dead 2: Book of the Dead 2 Edition will not only raise the bar on DVD covers, but also the hairs on the back of the neck!

The Evil Dead 2: Book of the Dead 2 Edition also promises viewers the best presentation yet. Director Sam Raimi (Spider-Man, Spider-Man 2) personally supervised the High-Definition DiviMax™ transfer, presented in its original 1.85 theatrical aspect ratio and enhanced for 16x9 televisions.

The Evil Dead 2: Book of the Dead 2 Edition is possessed by a host of special features, some newly-produced for this edition including:

• Audio Commentary with Writer/Director Sam Raimi, Co-star Bruce Campbell, Co-Writer Scott Spiegel and Special Make-Up Effects Artist Greg Nicotero
• All-New Illustrations by Evil Dead special effects artist Tom Sullivan
• Evil Dead 2: Behind-The-Screams: Brand-New featurette highlighting the “Deadest” special effects details with Tom Sullivan
• The Gore The Merrier Featurette
• Theatrical Trailer
• Talent Bios

Originally released in 1987 and now an essential part of the contemporary horror film landscape, both casual and die-hard fans know the story of Evil Dead 2: Dead By Dawn like the back of their still-attached hand! Bruce Campbell returns as Ash, the sole survivor of the first Evil Dead. With his girlfriend possessed by demons and his body parts running amok, Ash is forced to single-handedly (wink, wink!) battle the legions of the damned as the most lethal – and groovy – hero in horror movie history!

Anchor Bay Entertainment is promoting Evil Dead 2: Book of the Dead 2 through a multi-level marketing campaign including an extensive national viral internet campaign and genre/industry print advertising.

Anchor Bay Entertainment is an established leader in the field of home entertainment. The company offers an expansive selection of award-winning, notable theatrical films including “Time Bandits” and “Halloween,” classic television programming such as “3rd Rock from the Sun,” “Three’s Company,” “Highlander” and much of the Stephen J. Cannell library, traditional children’s fare featuring the ever-popular Thomas & Friends collection and Mister Rogers Neighborhood, the impressive Manga anime line and chart-topping fitness titles including the "Crunch" and "For Dummies" series. Anchor Bay Entertainment is aggressively developing a wide range of original programs and concepts in addition to licensing existing brands and films.

Anchor Bay Entertainment is a subsidiary of IDT Entertainment. IDT Entertainment is a vertically integrated entertainment company that develops, produces, and distributes proprietary and licensed entertainment content. IDT Entertainment is a subsidiary of IDT Corporation (NYSE:IDT, IDT.C), an international telecom, entertainment, and technology company.