Press Release

ACTIVISION AND THE MILITARY CHANNEL INK DEAL THAT PROVIDES CALL OF DUTY® GAMES WITH AUTHENTIC WAR CONTENT
 

Santa Monica, CA – Sept. 23, 2005 – In a move that will add even greater authenticity to the best-selling Call of Duty brand, Activision, Inc. (Nasdaq: ATVI) announced today that it has signed a deal with the Military Channel to produce a series of historical vignettes that will be featured in the company’s upcoming World War II-themed games Call of Duty® 2 and Call of Duty® 2: Big Red One. As a part of the agreement, the Military Channel will also air a half-hour special on The Big Red One, America’s most decorated fighting unit, and the making of the highly anticipated first-person-action game, Call of Duty 2: Big Red One. ”The Big Red One: Behind the Game” will premiere November 1 at 9:00 pm/EST on the Military Channel.

“We are pleased to partner with the Military Channel for our Call of Duty brand,” said Dusty Welch, Activision’s Vice President of Global Brand Management. “They are providing us with compelling World War II video content that will take players back in time and draw them even further into the epic and cinematic Call of Duty experience.”

“The Military Channel takes viewers behind the lines with the highest quality video programming, and we’re excited to help bring that spirit to the most authentic WWII first person action game in interactive entertainment,” said David Karp, General Manager of The Military Channel. “Our relationship with Activision is another pivotal step in growing the Military Channel brand and puts our name and content in front of a passionate audience of potential viewers.”

Call of Duty 2 is scheduled for release this fall for Windows® PC and the Xbox 360™ video game and entertainment system from Microsoft; Call of Duty 2: Big Red One is also slated for release this fall for the PlayStation®2 computer entertainment system, the Xbox® video game system from Microsoft and Nintendo GameCube™. Both games are currently rated “T” for “Teen” by the ESRB.

Greedy Productions is the producer of Military Channel’s “The Big Red One: Behind the Game.” Sue Norton is executive producer for the Military Channel.

About the Discovery Channel

Discovery Networks, U.S., a unit of Discovery Communications, Inc., operates and manages the Discovery Channel, TLC, Animal Planet, the Travel Channel, Discovery Health Channel, Discovery HD Theater, Discovery Kids Channel, Discovery Times Channel, The Science Channel, the Military Channel, Discovery Home Channel, Discovery en Español and FitTV. The unit also distributes BBC AMERICA.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.4 billion for the fiscal year ended March 31, 2005.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

The statements made in this press release that are not historical facts are “forward-looking statements.” These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company’s financial results are described in our filings with the Securities and Exchange Commission, including the Company’s most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company’s assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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