Press Release

ACTIVISION ANNOUNCES HIGH CALIBER HOLLYWOOD TALENT FOR FORTHCOMING ACTION GAME GUN™
 

Santa Monica, CA – September 28, 2005 – Activision, Inc. (Nasdaq: ATVI) has rounded up some of Hollywood’s top talent to lend their voices to its upcoming action adventure game GUN™. Developed by Neversoft Entertainment, GUN takes gamers to the untamed West of the late-1800s where greed, lust and murder are rampant. Legendary actors include leading man Thomas Jane as vengeful gunslinger Colton White; Kris Kristofferson as Colton’s mountain man father, Ned; Tom Skerritt as Resistance Fighter Clay Allison; Brad Dourif as evil preacher Josiah Reed; Ron Perlman as Mayor Hoodoo Brown of Empire, New Mexico; and Lance Henriksen as the obsessive tyrant Thomas MacGruder.

“This amazing cast of renowned, talented Hollywood actors brings the rich storyline of GUN to life,” said Dusty Welch, vice president of global brand management for Activision Publishing. “Players this fall will get to experience the brutality that was the American West and through this voice talent feel like they are part of the action.”

In addition to its extraordinary voice talent, GUN boasts top screenwriting and musical scores. Hollywood screenwriter Randall Jahnson (Mask of Zorro, The Doors) penned the engrossing storyline and plot progression that will transport players back in time to the lawless West. Videogame soundtrack veteran Christopher Lennertz produced and composed the score for GUN. The music was performed by the Northwest Sinfonia using an 80 piece orchestra.

As Colton White, players must straddle the line between good and evil as they showdown against corrupt lawmen, a murderous preacher, renegade army psychopaths, merciless outlaws and unforgiving Native Americans, while waging war on horseback, collecting bounties, and commandeering trains. Players travel through an action-packed landscape of high mountain wilderness, deserts and bustling territorial towns in an epic story of betrayal, greed, and revenge.

GUN is slated for release this fall for the PlayStation®2 computer entertainment system, Xbox 360™ video game and entertainment system from Microsoft, Xbox® video game system from Microsoft, Nintendo GameCube™, and Windows® PC. The game is rated “M” (“Mature” – Blood and Gore, Intense Violence, Sexual Themes, Strong Language, Use of Alcohol) by the ESRB.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.4 billion for the fiscal year ended March 31, 2005.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

The statements made in this press release that are not historical facts are “forward-looking statements.” These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company’s financial results are described in our filings with the Securities and Exchange Commission, including the Company’s most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company’s assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

©Activision Publishing, Inc. Activision is a registered trademark and GUN is a trademark of Activision Publishing, Inc. All other trademarks and tradenames are the properties of their respective owners.

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